MarTech Series – Marketing Technology Insights
TextUs, the leading conversational texting platform has announced the release of its HubSpot integration, enabling users to send and receive two-way SMS from directly within HubSpot workflows and contact records.
The TextUs-HubSpot integration fulfills a unique need in the SMS space by allowing users to easily add texting to their automation workflows, enabling them to better nurture leads throughout their sales and marketing funnels.  Additionally, TextUs is the first SMS partner in the HubSpot marketplace to include embedded messenger capabilities, which allows users to utilize two-way text messaging directly from the HubSpot contact record.  Text messages are then logged back into the contact record as notes, so that users can easily track all conversations with leads, prospects and customers.
Key features of the HubSpot integration include:
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As SMS has become the communication tool of choice for many businesses, TextUs has seen adoption of the medium expand.  In TextUs’ latest State of Texting report, they found text messaging to be the leading communication channel among those surveyed, outpacing email and phone by large margins.  Over 50% indicated text messaging was the most effective way to communicate in their business workflows.  Additionally, 62% of users indicate they are using text messaging multiple times per day.
“We are excited to announce the release of our HubSpot integration, which adds text communication throughout the Hubspot platform,” notes Megan Dumas, Product Marketing Manager at TextUs.  “By adding SMS to your automation workflows, we make it easy to drive higher response rates in a way that’s scalable for your team while the embedded messenger puts one-to-one follow ups at your fingertips. This integration will unlock a ton of potential for anyone that uses HubSpot, with multiple ways to add touchpoints and nurture leads at any stage within your pipeline,” she adds.
The TextUs integration to Hubspot is available to all Hubspot customers effective immediately.  As an authorized Hubspot marketplace partner, TextUs is easily searchable in the marketing and SMS categories.  Once a user has created a TextUs account, the integration is easily connected through the account settings on both platforms.
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