Robi Axiata Limited (Robi), the leading digital service provider of Bangladesh, has become the country’s first operator to launch Rich Business Messaging (RBM), a messaging service by Google that enables business to send rich, interactive messages to their customers.
RBM messages can include text, images, videos, buttons, and other interactive elements, making it potentially richer and more engaging than traditional SMS messages. Due to its visual appeal, RBM messages are more likely to be opened and read by customers than traditional SMS messages. RBM allows businesses to engage their customers in a more personalized and meaningful way by sending interactive messages and product catalogs, and even scheduling appointments seamlessly. As a platform, RBM is secure because the sender of the communication is first verified by the carrier. Therefore, there is little scope for customers to fall prey to fraudulent activities prevalent in the digital space.
Robi's Managing Director and CEO, Rajeev Sethi, expressed his excitement for the launch, stating, "Compared to basic SMS messages, Google RBM elevates communication to a whole new level with the use of dynamic visual support.”
Editor-In-Chief: Sharif Shahab Uddin. Published By Rick Haque Sikder.
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