MarTech Series – Marketing Technology Insights
Rebrandly, the leading provider of link management solutions, today announced a strategic partnership and integration with MessageBird, the leading omnichannel communications automation platform. Now, through the Rebrandly Connector for MessageBird, businesses can easily improve the performance of — and engagement with — their marketing campaigns and other large-scale communications by using branded and trackable shortened links.
With tens of thousands of customers and millions of active users, Rebrandly provides a platform for securely creating and managing custom short links at scale — and has generated more than 1 billion links to date for brands worldwide across industries. MessageBird powers and streamlines communications between businesses and their customers — driving powerful, personalized, and engaging experiences across SMS, email, voice, WhatsApp, and more. MessageBird has processed over 5 trillion messages, calls, and emails for 29,000+ customers, including Google, Facebook, and Uber.
Branded links have a 39% higher clickthrough rate than unbranded ones, according to Rebrandly data, and now organizations can take advantage of the integration between Rebrandly and MessageBird to drive higher-impact and “stickier” communications across SMS, email, and WhatsApp channels. Using Rebrandly and MessageBird, businesses delivering marketing campaigns or seeking to drive online and mobile app and software sign-ups can increase revenue, traffic, customer acquisition, and conversions by including branded links in their messages. Travel, financial services, healthcare, e-commerce, and logistics companies that provide time-sensitive notifications to customers via SMS and email can now use shortened, branded links to improve link deliverability and track engagement.
Through the Rebrandly Connector for MessageBird, companies can:
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“MessageBird helps businesses automate their communication workflows and engage customers individually and in real-time,” said Asha Thurthi, Chief Product Officer, MessageBird. “Our partnership and integration with Rebrandly augment our powerful tools, so companies can add branded short links to their communications — improving campaign results and deepening brand trust among recipients. Many companies already use our solutions together, seeing measurable results and delivering more effective communications. This partnership will allow MessageBird and Rebrandly to reach more customers and accelerate the value we bring to the market.”
Carla Bourque, CEO of Rebrandly, said: “Rebrandly offers the most complete and advanced link management solutions in the market and is an essential piece of the global MarTech stack. Our AI-enabled link management technology and commitment to digital innovation empower customers to connect more effectively and securely with the content they care about — driving value, brand trust, and performance at scale. Our partnership with MessageBird is the latest manifestation of Rebrandly’s mission to make every link matter with high-impact, measurable, and engaging omnichannel communications. We’re proud to partner with MessageBird to help even more businesses benefit from Rebrandly’s powerful link management technology.”
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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