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Jun 16, 2023, 09:35 ET
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53% of marketers cite SMS as a top revenue-driving channel. DesignRush spoke with Nakul Narayan of Attentive to learn about the potential of SMS marketing.
MIAMI, June 16, 2023 /PRNewswire-PRWeb/ — According to an Attentive survey, 53% of marketers place SMS among the top three revenue-driving channels. This is why 52% of them are planning to increase their budget for SMS marketing in 2023.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Nakul Narayan, the Chief Product Officer of Attentive, to learn more about SMS marketing, as a key strategy to leverage for driving profit.
As marketers are facing top-of-funnel challenges due to stricter data privacy changes, SMS marketing has become a differentiator for brands of all sizes to drive revenue and build loyalty with their customers. – Nakul Narayan, Chief Product Officer of Attentive
Interview highlights include:
Get to know these and more in the full Spotlight interview.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.
Media Contact
Maja Skokleska, DesignRush, 8008565417, [email protected]
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