MTS has launched the Smart SMS Filter feature for users of the Membrana app. The solution is available to subscribers from Moscow and the Moscow region, but in the near future, all subscribers of the company will be able to connect the tariff. This was reported by MTS.
The Smart SMS Filter independently recognizes intrusive advertising through semantic analysis of the text using AI, as well as analysis of the sender’s address. The solution blocks advertising and only delivers important SMS messages from companies and government agencies to the subscriber. However, messages that are sent from regular numbers, including foreign ones, are not filtered.
The training of the ML model underlying the Smart SMS Filter function took several months and required marking up and rechecking 18,000 messages from the SMS training database. The proportion of false positive errors, that is, situations in which an important message is marked as spam, is less than 1%, false negative — 8%.
PJSC Mobile TeleSystems (MTS, TIN 7740000076), together with its subsidiaries, serves about 100 million cellular subscribers. The authorized capital of MTS is 199.84 million rubles (1998381575 outstanding ordinary registered shares).
MTS’ profit for 2023 increased by 67.5% to 54.6 billion rubles from 32.6 billion rubles a year earlier. Revenue increased by 13.5% to RUB 606 billion from RUB 534.1 billion, adjusted OIBDA increased by 6.4% to RUB 234.2 billion from RUB 220.1 billion.
MTS revenue for the fourth quarter of 2024 increased by 13.8% to RUB 191.2 billion from RUB 168 billion a year earlier. OIBDA increased by 6.6% to RUB 60.4 billion from RUB 56.7 billion, and operating profit increased by 2.8% to RUB 31.6 billion from RUB 30.7 billion. The profit attributable to the company’s shareholders amounted to 1.4 billion rubles.
