LONDON–(BUSINESS WIRE)–With the school half-term holiday underway, the pre-paid pocket-money card and app nimbl is looking to shine a spotlight on its fraud detection awareness campaign for young people between the ages of 6 and 18. The Lifecycle of a Scam and Mind your Money infographics – available to download free by parents, carers and schools are a simple and impactful way to understand what a scam is and how not to fall for one.
A resounding 90.92% of parents and carers using nimbl said that their children were aware of online scams. However, with generative AI’s speed and growing sophistication, there has been more than a fourfold rise in account hacking attempt rate since 2022, according to fraud prevention company Sift’s Digital Trust and Safety Index.
According to figures from the National Crime Agency (NCA), there were 3.7 million incidents of fraud in England and Wales at the end of 2022. Crucially, the NCA stipulates that 86% of fraud cases actually go under-reported, meaning that the scale of fraud is far greater.
“Knowledge and vigilance are key to outsmarting scammers and ensuring a safe digital experience,” says Alana Parsons, CEO of nimbl. “It is important to equip our future generations with the right information so that they can safeguard themselves against scams from an early age.”
With the move towards a cashless society gaining momentum, managing money online or digitally can be both empowering and daunting for young people.
“We have seen tens of thousands of parents and carers register to get the nimbl card and app for their children over the last year, and 87.47% of our customers have said that it has helped their children learn about money. While it is necessary to give young people the tools to become financially independent, it is important to enable them to be proactive and cautious when navigating the online world,” says Parsons.
By being knowledgeable and taking charge, families can thwart attempts at online fraud and create a safer online environment for young people.
Here are some simple and effective tips to follow:
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Notes to the editors:
Please credit nimbl.com if re-publishing the Money Matters and Life-cycle of a Scam infographics.
Alana Parsons is available to interviews and written commentary.
About nimbl
nimbl is an award-winning app and pre-paid debit card aspiring to be the payment product of choice for 6-18 year olds. By stimulating financial awareness and literacy in young people in an increasingly cashless world, nimbl demonstrates how fintech can positively impact society. Now a part of Caxton Group, nimbl is designed with parents, carers and young people in mind offering a safe and secure environment to support financial responsibility, independence and confidence from an early age.
For further information or inquiries, please contact:
Anisa Khan
Senior PR Manager – Caxton Group
Email: [email protected]
For further information or inquiries, please contact:
Anisa Khan
Senior PR Manager – Caxton Group
Email: [email protected]