Daily effectiveness insights, curated by WARC’s editors.
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Brooks Brothers, an American retailer best known for its menswear collection, has found success in engaging with millennial consumers through a personalized SMS strategy.
Text messaging is not the most fashionable channel for marketers. Used effectively, however, it can allow them to engage with consumers on a device that is deeply personal and engaging for consumers, especially in younger demographics.
Takeaways
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