EZ Texting has appointed Yogesh Khadilkar as Senior Vice President of Marketing and launched a new agentic AI marketing transformation, positioning the SMS marketing platform to compete in a more mature and increasingly AI-driven business communications market.
The company said the initiative marks a broad redesign of its marketing infrastructure around AI-native systems rather than incremental automation. The strategy is intended to help EZ Texting increase speed to market, improve growth efficiency and strengthen its position with small and midsized businesses that use SMS marketing to manage customer engagement.
Khadilkar joins EZ Texting with more than 25 years of global marketing and brand leadership experience across B2B and B2C organizations. His background includes building AI-powered revenue engines, delivering $250 million in revenue impact and driving 36% year-over-year product growth in prior roles. He has also received industry recognition including a David Ogilvy Award, Telly Gold and Silver Awards, and a No. 1 JD Power Award for Online Excellence.
His appointment comes as the SMS marketing category faces intensifying competition and as software companies seek to apply artificial intelligence more deeply across sales, marketing and customer engagement workflows. For EZ Texting, the leadership change signals a shift toward a more data-driven and automated growth model built around agentic AI systems capable of supporting marketing execution, analysis and campaign optimization.
The company’s Agentic Marketing Transformation is designed to deploy specialized AI agents within an end-to-end performance marketing ecosystem. Rather than using AI only as a supplemental tool, EZ Texting said it is building a marketing operating model around artificial intelligence from the ground up.
“AI powered SMS marketing and AI as a Service is projected to become a $30 billion+ opportunity, and it’s a prime opportunity for EZ Texting to lead the way,” Khadilkar said. “Most firms are talking about the theory of Agentic Solutions, but we are here to actually develop and deliver.”
Khadilkar said traditional brand-growth methods are becoming more expensive and less effective, creating an opportunity to build marketing strategies around large language models, automation and AI-driven execution.
The company’s Agentic Marketing OS is intended to reorganize marketing intelligence, cross-functional collaboration and growth execution across the business. EZ Texting said the approach could provide an advantage for growth-stage SaaS companies seeking to operate with leaner teams while improving performance across acquisition, customer engagement and revenue generation.
For the company’s customer base of small and midsized businesses, the transformation is expected to support continued product development and a more intelligent marketing platform. EZ Texting said the shift will help it deliver smarter, faster and more data-driven tools for businesses that rely on text messaging to reach customers.
The move reflects a broader transition across marketing technology, where AI is increasingly being embedded into core operating systems rather than treated as a standalone feature. As brands look for more efficient ways to personalize outreach, analyze performance and automate campaign execution, platforms serving small businesses are under pressure to deliver more sophisticated capabilities without adding operational complexity.
By pairing Khadilkar’s enterprise marketing experience with an AI-native operating model, EZ Texting is positioning itself for the next phase of competition in business messaging. The company’s strategy reflects a broader bet that agentic AI will reshape not only customer-facing software, but also the internal systems companies use to build brands, manage growth and compete in increasingly crowded digital markets.

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