Engage your Customers with SMS Marketing for Furniture Retailers … – Home Furnishings Association

SMS marketing for furniture retailers is crucial to any modern retail business’s strategy. Text messages have a high open rate, and they help your clients feel more connected to your business. Get a quick refresher on SMS marketing, then look at how businesses use it today—from real-world examples to templates you can make your own. 
SMS marketing refers to sending SMS (short message service) texts for promotions. The term is used interchangeably with text marketing, although technically, text marketing can also include MMS (multimedia messaging service). Many companies that use SMS use MMS, as they have multimedia.
Why do companies of all sizes use text messages for marketing? There are multiple reasons, including:
You don’t have to look hard to see many SMS marketing examples from businesses of all sizes. While the following examples mostly come from larger companies, they can easily be adapted for furniture retailers of any size.
This is an innovative version of text marketing from USA Today. It is a daily SMS that summarizes the day’s most popular stories, complete with links to full stories.
Text Message sent by USA Today
How Eagle Investors sends out stock alerts via text is a great example of how you can customize SMS marketing to fit your business model. This service from the broker is designed to help clients stay up-to-date with the market and make quick movements. But you could adapt it to your industry by sharing industry news or can’t-miss opportunities.
SMS Text Message for Eagle Investors
This example from the nationwide retailer is a great example of how you can use SMS Messaging for furniture retail to promote sales or specific products. It is a regular text with new releases and top deals.
SMS Text Message from Target
Image source:
There are many situations where SMS marketing for furniture retailers can be useful. The following are just some ways you can use this type of marketing.
Now, take a look at some templates for these situations.
These are the first messages that you send to someone once they sign up for your text marketing list.
→“Thanks for joining [Company]’s list! Look forward to receiving the best deals and latest products right in your text messages.”
This is easily among the most common situations where you will be using text marketing, so we’ve included several templates.
→“[Product] is on sale for a limited time! Click the link here to learn more.”
→“Thanks for being a loyal customer! Use the following coupon code [Code] to get 20% off on your next order.”
→“Get ready for a flash sale! Now until midnight, all [Category] are 50% off!”
→“Spend at least $15 and get free delivery on your order.”
→” We’re excited to announce our new [Product]. Learn more at the link.” 
SMS messaging for events can include announcing events, sending reminders, or even offering a way to RSVP. 
→” Join us at [Bar] on [Date] at [Time] for half-priced cocktails.” 
→”[Company] is hosting a FREE webinar about [How to solve common client pain point]. RSVP at the link.”
You can use your list of client phone numbers to boost customer engagement and loyalty. This can be as simple as sending SMS messages on client birthdays or providing updates on your loyalty program. 
→” Happy Birthday, [Name], from all of us at [Company]. Have a free drink on us tonight with the following coupon code [Code]. Just show this text to our waitstaff.” 
→” Happy Birthday, [Name]! To celebrate, [Company] is giving you 20% off your purchase today only. Enter coupon code [Code] at the checkout.” 
→” Thanks for being a member of our loyalty program at [Company]. You currently have 100 points, equivalent to $10.00 off.” 
Transaction messages can include anything related to a product, from order confirmations to tracking to refund information.
→“Thanks for your order of [Product]. Your order is currently being processed with order number [Number]. Feel free to reach out with any questions.”
→“Your order number [Number] has shipped! Click the following link to track its progress to your home.”
→“You’ve received your [Product]. We hope everything is as expected. If you have any questions or need to return your item, respond to this message.”
Payment templates can include both requests for payment and payment confirmation. It can even include automatic payment reminders.
→“This is [Company]. We want to remind you that you have a balance of [Amount] due on [Date].”
You can even take that next step further and include a link to pay.
→“For your convenience, click on the link to pay. [Link]”
For other payment situations, you may use templates like:
→“Thank you for your payment of [Amount] on [Date].”
→“This is a reminder that your payment of [Amount] will automatically be paid with the saved credit card on [Date].”
Your text marketing efforts may include appointment reminders and confirmations.
→“Thanks for scheduling an appointment with [Name] on [Date] at [Time].”
→“This is [Company]. We look forward to seeing you on [Date] at [Time]. Reply to this text if you need to reschedule.”
→“This is [Dental practice name]. You’re due for another dental cleaning. Reply to this text, call us at [Number], or follow the link [Website] to schedule your next cleaning.”
You can also extend this to classes, workshops, or events. 
→” We can’t wait to see you at [Class] on [Date] at [Time]. If you can’t make it, please respond to this message.” 
SMS campaigns can be a highly efficient way for small business owners to send updates about things like opening hours, offerings, or anything else.
→” Starting [Date], we will have summer hours! We’ll be open from 9 a.m. until 9 p.m. every single day of the week.”
For a successful SMS marketing campaign, you want to keep a few things in mind:
 Ready to dive in with SMS marketing campaigns? Getting started is easy. Podium offers software to streamline your text message marketing and other interactions with clients via text. With SMS marketing for furniture retailers, you will reach customers how they prefer to hear from you, resulting in a higher open rate and a better client experience. 
Click here to start a Free Trial with Podium. 
Brilliant® by Dovr Media rocks at digital sales for furniture retailers. We’re the best provider of
“I want a full-time, experienced in-house digital marketing guru but I don’t want to pay
Shoptelligence is the Home Furnishing industry’s leading solution to increase order size quickly, helping retailers
“We increased our volume by 15% with their digital program.” Conquest Digital Solutions is a
Customer expectations are rapidly changing as they become increasingly obsessed with research and convenience. When


Leave a Reply

Your email address will not be published. Required fields are marked *