Prime Day isn’t just big for Amazon; Attentive empowers companies to drive 13% more revenue year-over-year through use of personalized SMS
NEW YORK, October 13, 2023–(BUSINESS WIRE)–Attentive, the world’s #1 conversational marketing platform, has released new data from over 3,500 U.S. brands on how leading businesses used Prime Day to engage with their customers and drive revenue ahead of Black Friday/Cyber Monday. As the holiday season kicks off, SMS is a critical lever to drive revenue, helping brands break through the noise and reach shoppers where they are.
Based on Attentive’s internal data, brands sent personalized text messages leveraging the Prime Day event as a way to connect with their customers on mobile and convert browsers into buyers. This year, rather than sending mass generic texts to reach as many subscribers as possible, brands are honing in on delivering relevant messages based on customers’ shopping and browsing behaviors. These timely and tailored texts help customers stay engaged with the brand throughout their shopping journey, building loyalty and driving more revenue.
Findings show that brands:
Sent out nearly 40% more text messages this year than last year.
Know personalization is now table stakes, and sent out 33% more behavior-based SMS messages than last year, encouraging two-way interaction with their customers.
Achieved 13% more revenue with personalized texts within the two Amazon Prime days compared to last year.
Drove purchases by using SMS strategically. Deal announcements were sent earlier in the day (10am – 1pm), and behavior-based personalized texts were sent as follow-up with customers late afternoon/post work hours (4pm – 9pm).
"While Amazon is the obvious destination for Prime Day, savvy shoppers know there are best in class products both on Amazon and in other places to snag deals to kick off their holiday shopping, so they are especially responsive to limited-time offers, exclusive promos, and more," said Amit Jhawar, CEO of Attentive. "Major brands used Attentive’s SMS platform to take advantage of this seasonal shopping moment to send more two-way SMS messages, allowing them to drive more revenue and build brand affinity by delivering the right offer at the right time, turning browsers into buyers."
About Attentive
Attentive® is the world’s #1 conversational marketing platform, reinventing business-to-consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 8,000 leading brands like CB2, GUESS, Supergoop, and Urban Outfitters rely on Attentive to deliver powerful commerce experiences.
To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, Twitter, or Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231012749420/en/
Contacts
Annie Lee
Attentive
[email protected]
Social media companies including Facebook and Elon Musk’s Twitter have been put on notice to halt “vile, repugnant” terror videos from Hamas, the Technology Secretary has said.
BRUSSELS (Reuters) -EU industry chief Thierry Breton on Friday warned Alphabet Chief Executive Officer Sundar Pichai to adhere to EU tech rules after the spread of disinformation on YouTube following Hamas' attacks in Israel, the latest company to be rebuked. Breton reminded Pichai in a letter posted on social media platform X, formerly known as Twitter, of the company's obligations set out in the Digital Services Act (DSA) which requires very large online platforms to do more to tackle harmful and illegal content. The letter followed similar letters sent earlier this week to X owner Elon Musk, Meta Platforms' Mark Zuckerberg and TikTok CEO Shou Zi Chew but without a 24-hour deadline to take measures to counter the disinformation.
NEW YORK, NY / NewsDirect /October 12th, 2023 / Best Growth Stocks, a leading independent equity
Netflix is pushing to become a key player in gaming. But after nearly two years, the video streamer hasn't made much headway.
Warren Buffett's big-time faith in Apple is hurting Berkshire Hathaway now. Good thing he's got some other S&P 500 winners to count on.
Audits and other enforcement will be stepped up to reduce the gap, the Internal Revenue Service said Thursday. The IRS said there has also been a shift from wage income, for which taxes are withheld, to gig economy jobs, for which there is a lower degree of compliance. Taxpayers’ overall compliance rate is projected to stay relatively steady at 86.3% for tax year 2021, after audits and other enforcement actions.
Medicare premiums will rise by 6% in 2024, taking a bite out of Social Security's 3.2% cost of living adjustment. See what you'll be paying.
Consumer prices climbed 3.7% year over year in September, according to data released Thursday by the Bureau of Labor Statistics. The COLA calculation is based on a subset of the headline consumer price index called the consumer price index for Urban Wage Earners and Clerical Workers (CPI-W), which rose 3.6% over the past 12 months. The calculation compares the average consumer price index from the third quarter of 2023 and the average data from the same period last year.
Covid-19 product sales are expected to dry up. Pfizer said Friday it is cutting its guidance for the year by $9 billion due to changes in expected sales of its Covid-19 vaccine and treatment Paxlovid. Pfizer lowered its guidance to between $58 billion and $61 billion from between $67 billion and $70 billion.
(Reuters) -Pfizer on Friday slashed its full-year revenue forecast by 13% and said it will cut $3.5 billion worth of jobs and expenses due to lower-than-expected sales of its COVID-19 vaccine and treatment. Pfizer earned record revenue in 2021 and 2022, topping $100 billion last year, after developing its vaccine Comirnaty with German partner BioNTech SE and antiviral treatment Paxlovid on its own. But annual vaccination rates have dropped sharply since 2021 and demand for treatments has dipped as population-wide immunity has increased from vaccines and prior infections.
Most young Americans have cut their spending in response to persistent inflation over the past year, a Bank of America survey showed on Friday. Seventy three percent of Gen Z consumers between the ages of 18 and 26 have changed their lifestyles because of increased prices, according to a Bank of America poll of more than 1,100 respondents. "Gen Zers are definitely looking for ways to improve their financial health," said Holly O'Neill, president of retail banking at Bank of America told Reuters.
The scientist, who is a City University of New York professor, didn’t provide school investigators with data or records supporting his research.
JPMorgan's wider unrealized bond losses may indicate that Bank of America's could top $130 billion when the bank reports its third quarter next week.
In the largest tax audit in U.S. history, the IRS rejected Microsoft’s efforts to assign profits to a small factory in Puerto Rico.
With volatile commodity prices, energy stocks can see wild swings from time to time. But investors don't necessarily have to actively trade stocks to make money in the sector. They can also collect dividends. With the right dividend stocks, investors can bypass the stress and uncertainty associated with attempting to time the market, all while benefiting from a passive income stream. Business magnate John D. Rockefeller once said, "Do you know the only thing that gives me pleasure? It's to see m
It wasn’t that long ago that BofA seemed poised to become America’s most lucrative bank. A big bet on bonds changed all that.
Everyone knows you can leave Costco Wholesale with a cart brimming with oversized tubs of peanut butter, a TV larger than your living room wall and enough toilet paper to last a decade. But did you know that the warehouse chain sells gold bars, too? Costco has started selling 1-ounce gold bars. You can choose from two variations: a 1-ounce gold PAMP Suisse Lady Fortuna Veriscan bar and a 1-ounce gold bar from Rand Refinery. Both types are available online only and are limited to two per member.
NEW YORK (Reuters) -Digital World Acquisition Corp, the SPAC that plans to merge with former U.S. President Donald Trump's media and technology company, said this week it would return to investors $533 million raised for the deal, after some have already backtracked on $467 million of commitments. The development means the end of the so-called private investment in public equity (PIPE) transaction that would have delivered Trump Media & Technology Group (TMTG), the operator of Trump's Truth Social platform, $1 billion as part of its merger with Digital World. A SPAC (special purpose acquisition company), or blank-check firm, is a publicly listed shell company that raises funds to merge with a private company.
If you're approaching retirement age, you have a lot to think about. Focusing on limiting your tax liability can be especially valuable. After all, the more taxes you pay in retirement, the less money you'll have to live off. If … Continue reading → The post 5 Ways to Reduce Tax Liability in Retirement appeared first on SmartAsset Blog.
BofA Global Research analyst Vivek Arya reiterated his "Top Pick" Buy rating for the stock and reaffirmed his target of $650 for the price.

source