LINK Strategic Partners lands the National Cherry Blossom Festival, which will be held from March 20 to April 14, 2024. The Washington, DC-based social impact firm will provide comprehensive PR services to support the mission of the festival, which will feature diverse and creative programming that promotes traditional and contemporary arts and culture, natural beauty and community spirit. “We have enjoyed working with their team in past projects, and we look forward to continuing our work together through this engagement,” said Diana Mayhew, president and CEO of National Cherry Blossom Festival.
Markacy signs on as agency of record for Oova, an at-home fertility tracker. The agency will be supporting Oova across their B2C and B2B sales funnels covering CRM (email/SMS marketing), creative and message testing, and advertising. Founded in 2017 by Amy Divaraniya, PhD, Oova works with hundreds of clinicians and thousands of direct-to-consumer customers. “We chose Markacy as our agency of record because their approach was different and tailored to our business model, margin and financial goals. They have dug into our product margin, customer LTV, website, CRM, and creative and are helping us create customized media and marketing plans to scale our unique business,” said Divaraniya.
Firecracker PR picks up Attestiv, a company that says its platform can assure the authenticity of digital media captured by any person or device utilizing artificial intelligence and blockchain technology. Firecracker will work to increase awareness of the company’s solution for orgranizations in such sectors as insurance, financial services, healthcare and news & media.
Category: News of Accounts

More News of Accounts posts from O’Dwyer’s:

IMAGINE PR lands Pegasus Lodges, four properties that focus on such outdoor activities as surfing, fishing and hiking… Marino adds Smeraldina Water and Pasta Toscana to its roster of Italian food and beverage brands… UpSpring picks ups media relations duties for Almond, a female-founded, venture-backed startup focused on changing obstetrical-gynecological (ObGyn) care… CBC adds Tractor Beverage Company, a certified organic, non-GMO beverage company that targets the food service sector. 
SPARK makes case for Visit Baltimore, the city’s official destination marketing organization… Quinn PR to handle real-estate and consumer lifestyle communications for Andermatt, a Swiss Alpine Resort… Crowe PR signs on to work with Crystal Head Vodka and Rabbit Hole Spirits. 
Bob Gold & Associates is named PR agency of record for Willow, which offers live, streaming and on-demand cricket coverage… Zapwater Communications is selected by The Inn at Stonecliffe as its US agency of record… The Brandman Agency signs on as PR agency of record for Domes, a collection of 11 luxury properties in the Mediterranean.
French/​West/​Vaughan to promote PureTalk and its program to support more than 6,500 U.S. veterans and their families… Stanton Communications president Lori Russo is named director of the Champagne Bureau, USA, effective Jan. 1… Relevance International, lands Lamda Development for The Ellinikon, an urban regeneration project in Greece… Bader Rutter, an employee-owned firm with 260 employees in 18 states, is selected by John Deere as its ag PR agency of record. 
Powerhouse+Co. picks up Nick the Greek, a fast-growing Greek street food chain… Marino adds Tourmaline Capital Partners, a real estate private equity firm… The Zimmerman Agency lands Atlantis The Royal and Atlantis, The Palm, two luxury hotels in Dubai.
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