MarTech Series – Marketing Technology Insights
Attentive, the conversational commerce platform, announced it has launched Attentive SMS for Salesforce Commerce Cloud on Salesforce AppExchange, empowering brands to personalize every SMS message and drive higher conversions with their e-commerce data. This new integration complements Attentive’s existing integrations with Salesforce Marketing Cloud and Salesforce Service Cloud, allowing 500+ joint customers to connect via SMS throughout the entire customer lifecycle.
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Attentive SMS Marketing for Salesforce Commerce Cloud

As consumers’ expectations for personalized experiences continue to grow, it is critical for brands to tap into data to power their marketing strategy. With Attentive’s new integration for Salesforce Commerce Cloud, brands can easily sync customer, product, and behavioral data, enabling them to send high-performing, triggered SMS messages, such as back-in-stock, low inventory, and price drop—driving faster omnichannel growth. Brands can also easily segment their customers and personalize their messages using their Commerce Cloud data to increase ROI.
Attentive’s integrations across the Salesforce Customer 360 delight customers at every step of the lifecycle. Brands can also connect Attentive to Salesforce Marketing Cloud to orchestrate campaigns across SMS and email as well as Salesforce Service Cloud to provide seamless customer support.
Scheels, a joint customer of Attentive and Salesforce, is leveraging both platforms to engage e-commerce customers with targeted messaging based on their interests while simultaneously driving in-store traffic. “Attentive has been an exceptional partner, and our SMS program has become a significant marketing channel,” said Nathan Enderle, e-commerce Analytics Leader at Scheels. “Their integrations with Salesforce allow us to use all of our data to create more personalized SMS campaigns, as well as orchestrate our multi-channel marketing. With the launch of the Salesforce Commerce Cloud integration, we’re excited to use more detailed product and customer data to create even richer customer experiences.”
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