Text message automation is a game-changer for real estate agents until it isn’t. From missed appointment reminders to compliance headaches and clunky integrations, the wrong tool can cost you leads and time. We tested 10 top SMS automation platforms to help agents find a solution that delivers on speed, compliance, and results. Ready? Let’s go.
Most SMS automation tools promise easy client follow-ups and streamlined lead management, but recurring complaints from real estate professionals include:
Textedly stands out for real estate agents with its blend of bulk texting, two-way messaging, and compliance-first automation. Its user-friendly dashboard, robust integrations, and customizable keywords make it easy to nurture leads, confirm appointments, and send listing updates at scale.
Beyond automation, Textedly plays a key role in helping agents build a consistent communication strategy across the entire sales cycle. From first inquiry to post-closing follow-ups, its approach to Real Estate SMS Marketing focuses on compliant engagement, timely outreach, and personalized messaging. This allows real estate professionals to stay top-of-mind with buyers and sellers while maintaining the speed and convenience clients now expect from modern communication.
“Textedly allows you to really customize the campaigns your sending, who your sending them to, when they go out, and much more. We have retained many customers and generated revenue from Textedly.” – Joleen S., Senior Marketing Director (G2 Review)
Read next: We Compared 10 SimpleTexting Alternatives – Here’s #1
SimpleTexting is a strong choice for small teams wanting simple bulk texting, two-way chat, and flexible pay-as-you-go credits. It offers campaign scheduling, autoresponders, and list-building tools for lead follow-up.
Considerations before going with SimpleTexting: Lacks some advanced automation and payment features found in Textedly. Real estate agents needing drip campaigns or text-to-pay may find it limiting.
Read more: 10 SimpleTexting Alternatives (Ranked)
TextMagic is built for agents who want SMS, email, voice, and chat in one place. It’s a pay-as-you-go platform with automation, templates, and integrations.
Considerations before going with TextMagic: Pay-as-you-go can get expensive at scale. Lacks built-in payment collection and advanced real estate templates.
Read more: 10 TextMagic Alternatives That Are More Real Estate Friendly
Heymarket is ideal for brokerages and teams needing a shared inbox, advanced automations, and omnichannel messaging (SMS, WhatsApp, Messenger).
Considerations before going with Heymarket: Per-message billing can get expensive for high-volume agents. Some users report message splitting and higher costs for longer texts.
Read next: 10 Heymarket Alternatives (Ranked)
SlickText helps agents grow compliant SMS lists, segment contacts, and automate personalized campaigns with robust opt-in tools.
Considerations before going with SlickText: May be overkill for solo agents. Lacks built-in payment automation and some advanced integrations.
Read more: 10 SlickText Alternatives That Are More Affordable
EZ Texting is a popular platform for agents running bulk SMS campaigns with short codes, drip sequences, and advanced analytics.
Considerations before going with EZ Texting: Dedicated short codes can take weeks to provision. Carrier fees and compliance requirements add complexity.
Read next: 10 EZ Texting Alternatives (Ranked)
Podium is built for agents wanting to automate lead capture, appointment scheduling, and review requests with AI-powered workflows.
Considerations before going with Podium: High starting price ($289/mo). Year-long contracts and cancellation challenges reported.
Read more: 10 Podium Alternatives That Are Easier to Use
Twilio is a developer-focused SMS API platform, ideal for tech-savvy agents or brokerages wanting full control and custom integrations.
Considerations before going with Twilio: Requires developer resources. Not a turnkey solution for non-technical users.
Read next: 10 Twilio Alternatives (Ranked)
ClickSend offers SMS, email, fax, and letters all from one dashboard. Great for agencies needing multi-channel outreach.
Considerations before going with ClickSend: Not real estate-specific. Pay-as-you-go can be unpredictable for high-volume agents.
Read more: 10 ClickSend Alternatives (Ranked)
Text Request is ideal for real estate offices wanting to text from their business landline, plus collect payments and reviews.
Considerations before going with Text Request: Higher starting price ($49/mo). Some features may require additional setup.
Read next: 10 Text Request Alternatives (Ranked)
Choose the tool that best fits your workflow, compliance needs, and budget. For most real estate agents, Textedly delivers the best mix of automation, compliance, and ease of usemaking it the clear #1 choice.
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19th December 2025
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