Learn about our contributor guidelines, process, and timeline.
Meet the people behind the words.
Use this easy form to submit a content idea.
A collection of the best tech news and content.
Define tech jargon and acronyms with our comprehensive glossary.
Watch vendors read Bad G2 Reviews, à la Mean Tweets.
Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.
March 12, 2025
by Sagar Joshi  /  March 12, 2025
With the increasing number of smartphone users, mobile marketing and advertising is growing at a decent rate. Companies are increasing their mobile ad spend on social media apps while using SMS to engage their audiences with updates.
Technology like mobile marketing software has made targeting mobile users with diverse marketing campaigns easier.  You can use this software to engage users with promotions, discounts, or coupons, encouraging them to go forward with their purchases. 
Overall, the mobile marketing growth rate is following an upward trend. 
The global mobile marketing market was $11 billion in the US. It’s growing at a compound annual growth rate (CAGR) of 18 per cent and is predicted to reach $57.85 billion by 2030. 
Source: Statista
Let’s dive into these statistics to understand why mobile marketing makes sense in 2025 and how to make it more effective.
The statistics below clearly suggest the growth of mobile marketing. If you don’t have a mobile strategy yet, this is more of a heads-up for you to level up your marketing game. Let’s see what the data says:
of mobile purchases come from social media. 
Source: Mintel
These mobile marketing statistics below establish a solid case to consider the following aspects when you’re marketing or advertising on mobile devices:
The statistics below showcase the value of mobile advertising and why it makes sense to continue investing in it. 
of Gen Z social media users (ages 18 to 26) will likely buy something directly on Instagram in the US.
These statistics related to mobile phones and short message service (SMS) will help you see the opportunities beyond your awareness. Is it worth targeting mobile devices for marketing via SMS? 
of Americans always keep their phones within arm’s reach.
Apart from a few exceptions, the statistics suggest why investing in mobile marketing at present is essential. Smartphone or mobile app usage growth is consistent and predicted to increase, automatically creating more opportunities for businesses to target their audience. 
If you plan to scale up your revenue from mobile ads in 2025 and beyond, it’s the right time to set up a mobile marketing platform and start testing. 
Learn more about new SMS marketing ideas you can try.

Sagar Joshi is a former content marketing specialist at G2 in India. He is an engineer with a keen interest in data analytics and cybersecurity. He writes about topics related to them. You can find him reading books, learning a new language, or playing pool in his free time.
Marketing
Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites -…
Marketing
In a world where new businesses are popping up every day, brand visibility is everything.
Tech
As users move toward more advanced and diverse search methods, Google Search is evolving.
Marketing
Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites -…
Marketing
In a world where new businesses are popping up every day, brand visibility is everything.
By downloading this guide, you are also subscribing to the weekly G2 Tea newsletter to receive marketing news and trends. You can learn more about G2’s privacy policy here.

source