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Up first, VisionWorks of America has agreed to pay $2.6MM to settle a TCPA DNC SMS class action– and the numbers here are getting a lot more reasonable.
You’ll recall Kaiser recently paid $10.5MM to settle class of 73,327 and at $143.00 a class member I suggested it might be the worst TCPA settlement of all time.
Well looking at the settlement in Lawson v. Visionworks, 2025 WL 3668823 (M.D. Fl. Dec. 1, 2025) you’ll continue to understand why.
In Lawson the facts were seemingly the same– SMS messages continuing after a stop request to consumers who had asked for them to stop. But rather than pay $143.00 a class member VW (can I call it that?) paid only $31.62 for each of the 83,000 members of the settlement classes:
Do Not Call Registry Class: All persons in the United States who from August 16, 2019, through the date of Preliminary Approval (1) were sent a text message by or on behalf of Visionworks; (2) more than one time within any 12-month period; (3) after the person’s telephone number had been listed on the National Do Not Call Registry for at least thirty days; and (4) who did not have an established business relationship with Visionworks (as defined by the TCPA).
Internal Do Not Call Class: All persons within the United States who, [from] August 16, 2019, through the date of Preliminary Approval, were sent two or more text messages by or on behalf of Visionworks, to said person’s cellular telephone number after making a request to Visionworks to not receive future text messages.
Now $31.62 a class member is still not great– remember Pet insurer Nationwide Mutual recently walked away with a similar settlement for just $17.50 per class member— but its getting there.
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Under certain state laws, the following statements may be required on this website and we have included them in order to be in full compliance with these rules. The choice of a lawyer or other professional is an important decision and should not be based solely upon advertisements. Attorney Advertising Notice: Prior results do not guarantee a similar outcome. Statement in compliance with Texas Rules of Professional Conduct. Unless otherwise noted, attorneys are not certified by the Texas Board of Legal Specialization, nor can NLR attest to the accuracy of any notation of Legal Specialization or other Professional Credentials.
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Find Your Next Job !
Up first, VisionWorks of America has agreed to pay $2.6MM to settle a TCPA DNC SMS class action– and the numbers here are getting a lot more reasonable.
You’ll recall Kaiser recently paid $10.5MM to settle class of 73,327 and at $143.00 a class member I suggested it might be the worst TCPA settlement of all time.
Well looking at the settlement in Lawson v. Visionworks, 2025 WL 3668823 (M.D. Fl. Dec. 1, 2025) you’ll continue to understand why.
In Lawson the facts were seemingly the same– SMS messages continuing after a stop request to consumers who had asked for them to stop. But rather than pay $143.00 a class member VW (can I call it that?) paid only $31.62 for each of the 83,000 members of the settlement classes:
Do Not Call Registry Class: All persons in the United States who from August 16, 2019, through the date of Preliminary Approval (1) were sent a text message by or on behalf of Visionworks; (2) more than one time within any 12-month period; (3) after the person’s telephone number had been listed on the National Do Not Call Registry for at least thirty days; and (4) who did not have an established business relationship with Visionworks (as defined by the TCPA).
Internal Do Not Call Class: All persons within the United States who, [from] August 16, 2019, through the date of Preliminary Approval, were sent two or more text messages by or on behalf of Visionworks, to said person’s cellular telephone number after making a request to Visionworks to not receive future text messages.
Now $31.62 a class member is still not great– remember Pet insurer Nationwide Mutual recently walked away with a similar settlement for just $17.50 per class member— but its getting there.
More Upcoming Events
Sign Up for any (or all) of our 25+ Newsletters
You are responsible for reading, understanding, and agreeing to the National Law Review’s (NLR’s) and the National Law Forum LLC’s Terms of Use and Privacy Policy before using the National Law Review website. The National Law Review is a free-to-use, no-log-in database of legal and business articles. The content and links on www.NatLawReview.com are intended for general information purposes only. Any legal analysis, legislative updates, or other content and links should not be construed as legal or professional advice or a substitute for such advice. No attorney-client or confidential relationship is formed by the transmission of information between you and the National Law Review website or any of the law firms, attorneys, or other professionals or organizations who include content on the National Law Review website. If you require legal or professional advice, kindly contact an attorney or other suitable professional advisor.
Some states have laws and ethical rules regarding solicitation and advertisement practices by attorneys and/or other professionals. The National Law Review is not a law firm nor is www.NatLawReview.com intended to be a referral service for attorneys and/or other professionals. The NLR does not wish, nor does it intend, to solicit the business of anyone or to refer anyone to an attorney or other professional. NLR does not answer legal questions nor will we refer you to an attorney or other professional if you request such information from us.
Under certain state laws, the following statements may be required on this website and we have included them in order to be in full compliance with these rules. The choice of a lawyer or other professional is an important decision and should not be based solely upon advertisements. Attorney Advertising Notice: Prior results do not guarantee a similar outcome. Statement in compliance with Texas Rules of Professional Conduct. Unless otherwise noted, attorneys are not certified by the Texas Board of Legal Specialization, nor can NLR attest to the accuracy of any notation of Legal Specialization or other Professional Credentials.
The National Law Review – National Law Forum LLC 2070 Green Bay Rd., Suite 178, Highland Park, IL 60035 Telephone (708) 357-3317 or toll-free (877) 357-3317. If you would like to contact us via email please click here.
Copyright ©2025 National Law Forum, LLC