MarTech Series – Marketing Technology Insights
Vibes, the intelligent mobile engagement platform, has announced a significant advancement in its platform capabilities and user experience. The company’s new Nexus engine brings AI-powered automation and optimization functionality that intelligently guides marketers toward their best outcomes, helping them bring together the power of SMS, MMS and Mobile Wallet in the messaging platform that’s most trusted by world-class enterprise brands. It provides brand marketers in the retail, restaurant, financial and hospitality industries with comprehensive analytics and automated, pop-up “next best action” recommendations that uniquely optimizes each individual brand’s desired customer engagement and revenue results.
The enhanced Vibes platform and its new control center removes guesswork, helps eliminate busywork and provides brands with a comprehensive, real-time mobile marketing program, all in one centerpoint. The AI-powered intelligence that underlies it brings 20 years of Vibes-powered messaging history and data insights together to help supercharge a brand’s mobile campaigns, allowing them to understand their best SMS send times and dates; copy recommendations to drive higher clicks and engagement; which acquisition campaigns are driving the most subscriptions, and much more.
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The new Nexus engine intuitively highlights for marketers which aspects of their mobile programs need immediate attention, which allows them to act faster, work smarter and drive higher ROI. Sarah Sharp-Wangaard, VP of Marketing at Hibbett | City Gear, said “Hibbett prides ourselves on working with partners with next-level technology, and Vibes has proven that they’re investing in solutions that really help us elevate our brand and engage our customers. We’re excited to have our mobile marketing program in one place, and for the automation in the Vibes platform that allows us to make even better decisions.”
Vibes CEO Jack Philbin highlighted the history backing up the platform’s contextual insights, which are delivered at key decision points to help build more engaging campaigns. “With over 20 years of experience in mobile messaging, Vibes has helped to define, pioneer and evolve how SMS, MMS and Mobile Wallet marketing works seamlessly across North America’s brands and carriers, and we have an incredible history of learnings to pull from”, he said. “This, combined with an unparalleled strategic focus on helping our customers achieve success, is why Vibes customers see 25% lower churn of their SMS subscriber base than those who use competitors’ SMS platforms.”
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Vibes creates personal and revenue-driving mobile engagement between consumers and the brands they love. Industry leaders like Chipotle, The Container Store, and Polo Ralph Lauren use Vibes to activate and grow customer relationships with timely, relevant, high-volume mobile messaging at a global scale. The company’s intelligent mobile engagement platform enables marketers to seamlessly connect with their customers using an automated, data-rich platform that beautifully optimizes and unifies their SMS, MMS and Mobile Wallet campaigns.
MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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