Updated: January 2, 2025
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Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores.
To get results, app owners must strike a fine balance – send too many and users tune out. Don’t send enough and they’ll forget about you. And this is why app companies go to push notification services, like tech platforms, for help.
Statistics suggest almost half of users stay engaged on an app when they opt into push notifications. Or, at least beyond the unofficial retention point of 11 sessions. But research conducted by Leanplum in 2019 also showed more than 75% of millennials delete an app if they get too many.
So, to help you get a handle on this, we’ve compiled a list of top push notification services to consider approaching. And as part of our guide, we’ll answer the question ‘what is a push notification’ and show you what they can do for your business.
Download our Push Notifications Services Buyers Guide to get a full list of  best service providers on the market to choose from. Also learn what are push notifications, how to choose a provider, and about main categories of push notifications providers.
A mobile push notification is an automated message sent to a device via an app. They’re like SMS but only reach users who’ve installed the app. And this gives users more control over what they receive. Rich push notifications are also a type of push notification that contain rich media attachments like GIFs or videos.
And both types encourage users to log back into an app, even when the app is closed.
First launched by Apple APNS (Apple Push Notification Service) in 2009, push notifications are a feature of every operating system, from iOS and Android to Fire OS and Windows. Marketers can use them to encourage app use in different ways, provided users give their consent to do so.
So what’s the key to creating a push notification strategy that gets engagement?
Well, analysis shows that sending frequent push notifications during an app user’s first 90 days boosts retention by X3 to X10. And the same research showed an 80% retention rate on Android platforms in the first week. For iOS users, retention rates were as high as 90%.
So while Android gets very high opt-in rates over iOS, it’s because it sends messages by default. For iOS users, they must give their consent to receive any push notifications.
Push notification services are a way for mobile apps to send updates, alerts, and messages to users even when the app isn’t open.
When a user gives permission, the push notification service sends a message to the user’s device, which appears as a notification (or badge) on the home screen.
The feature is commonly used by social media apps, news apps, and eCommerce websites to keep users engaged (and informed) about important updates and events.
We’ve listed the best push notification services below.
Airship is a platform that helps businesses to engage with their customers through mobile messaging. It allows you to send targeted and personalized messages, such as push notifications, in-app messages, and SMS, to your customers based on behavior and preferences.
Businesses can also track the performance of campaigns, measure customer engagement, and optimize their messaging strategy to improve customer experience and drive revenue.
Overview
Airship was founded in 2009 by Blake Schreck, Adam Lowry, and Michael Richardson under the name “Urban Airship.” The company started as a mobile app development platform but later shifted its focus to mobile messaging and rebranded itself as “Airship” in 2019.
Today, Airship is a leading provider of mobile marketing solutions, serving thousands of customers worldwide.
Services
Airship provides its customers with the following services:
OneSignal is a powerful customer engagement platform that enables businesses to send targeted messages, push notifications, and SMS to their users. It offers a wide range of features, including audience segmentation, A/B testing, automation, and real-time analytics.
With OneSignal, businesses can reach their audience across multiple channels and devices, and deliver personalized experiences to their users. It’s widely used by businesses of all sizes, from startups to enterprise-level organizations.
Overview
OneSignal was founded in 2014 by George Deglin, Long Vo, and Zack Hendlin. They wanted to help businesses improve their customer engagement by providing a simple and effective platform for sending push notifications.
Since then, OneSignal has grown rapidly and has become one of the leading customer engagement platforms in the market today. It’s used by thousands of businesses around the world, including some of the biggest names in tech, media, and eCommerce.
Services
OneSignal provides its customers with the following services:
The Sender is a push service that enables app developers and website owners to send push notifications to their users. The service provides a simple and reliable way to send notifications to mobile devices without requiring developers to manage complex infrastructure (or maintain their own servers).
The Sender offers message targeting, analytics, and personalization, allowing you to send relevant and timely notifications to your users.
Overview
The Sender is part of RollerAds, a digital advertising platform that provides push notifications, pop-up and pop-under ads, and native ads.
It was founded in 2018 by a team of experienced advertising professionals with the goal of creating a user-friendly and effective advertising platform for businesses of all sizes.
Services
The Sender provides its customers with the following services:
AdMaven’s push notification service allows publishers to monetize their traffic by displaying targeted push notifications to their users. AdMaven’s push notifications are designed to be non-intrusive and can be easily customized to match the publisher’s design.
Publishers can earn revenue by displaying push notifications to their users, while advertisers can use AdMaven’s push notification service to promote their products or services to a large audience.
Overview
AdMaven was founded in 2015. The company is headquartered in Tel Aviv, Israel, and has offices in Ukraine, India, and the UK.
Since its founding, AdMaven has grown to become one of the leading online ad networks, serving over 10 billion ad impressions per month and working with thousands of publishers and advertisers around the world.
AdMaven’s push notification service is one of the company’s newest and most innovative products.
Services
AdMaven provides its customers with the following services:
PropellerAds Push Notifications is one of the advertising formats offered by the platform. It’s a type of ad that appears as a small notification on a user’s device, typically in the corner of their screen. When the user clicks on the notification, they are taken to the landing page for the product or service being advertised.
Advertisers can use Propeller Ads’ push notifications to reach a large audience and drive traffic to their landing page. The platform offers targeting options such as location, device type, and browser to help advertisers get their message in front of the right audience.
Overview
Propeller Ads was founded in 2011 by CEO Dmitry Yudin. The company is based in Limassol, Cyprus, and has additional offices in India, Ukraine, and Russia.
Since its founding, Propeller Ads has grown to become one of the leading digital ad companies, with a global reach of over 1 billion users and partnerships with major advertisers and publishers around the world.
Services
PropellerAds provides its customers with the following services:
Braze is a marketing platform that helps brands build relationships with their customers by providing personalized messaging experiences across various channels, including email, push notifications, and messaging apps.
The platform’s (AI-powered) tools allow businesses to better understand their customers and deliver targeted messages that drive engagement and loyalty.
Overview
Braze, formerly known as Appboy, was founded in 2011 by Bill Magnuson and Jon Hyman. The company is headquartered in New York City.
As of 2021, Braze serves over 1,000 customers worldwide, including leading brands such as Burger King, Delivery Hero, Domino’s, HBO, and Udacity.
Services
Braze provides its customers with the following services:
CleverTap is a customer engagement (and retention) platform that helps businesses understand user behavior, personalize engagement, and drive growth.
The platform provides a range of features, including user segmentation, behavioral analytics, A/B testing, and personalized messaging to help businesses engage with their customers.
Overview
CleverTap was founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi. The company is headquartered in Mountain View, California, and has offices in Mumbai, Singapore, and Amsterdam.
CleverTap has become a leading customer engagement and retention platform used by thousands of businesses around the world.
Services
CleverTap provides its customers with the following services:
MoEngage is a customer engagement and retention platform that allows brands to deliver personalized (and contextual) messages across multiple channels like mobile push, email, in-app, web push, SMS, and more.
The platform uses automation to help businesses understand their customers better and engage with them. MoEngage also provides real-time analytics and insights to help brands measure the effectiveness of their campaigns and optimize their customer engagement strategy.
Overview
MoEngage was founded in 2014 by Raviteja Dodda and Yashwant Kumar. The company is headquartered in San Francisco, California, with offices in Bangalore and Berlin.
MoEngage has a diverse range of clients across industries such as eCommerce, finance, and travel. Some of their key clients include Ola, Flipkart, McAfee, Samsung, Deutsche Telekom, and Airtel.
Services
MoEngage provides its customers with the following services:
Swrve is a mobile marketing automation platform that helps businesses engage with their app users. It offers a variety of tools for creating personalized push notifications, in-app messages, and other types of content that can be targeted to specific segments of users based on their behavior and preferences.
Swrve also provides analytics and A/B testing capabilities to help businesses optimize their mobile marketing campaigns.
Overview
Swrve was founded in 2010 by Hugh Reynolds, Steve Collins, and Sean O’Sullivan. The company is focused on helping businesses build long-term relationships with their customers by providing personalized and relevant content that meets their needs.
Swrve’s key clients include some of the world’s leading brands across a range of industries, including Sony Pictures Television, Condé Nast, Ryanair, Emirates, and Playrix.
Services
Swrve provides its customers with the following services:
Iterable is a customer communication platform that helps brands deliver experiences with individualized communications at scale. Marketers can create, optimize, and measure the interactions taking place throughout the entire customer journey.
Iterable boasts users among brands such as Fender, Calm, and Box, who build customer-centric experiences by delivering the right content to the right audience at the right time.
Overview
Andrew Boni co-founded Iterable in 2013 and has served as CEO since 2021. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College.
Notable clients include Airtable, Rover, and DoorDash.
Services
Iterable provides its customers with the following services:
WonderPush is a push notification service that helps businesses engage with their customers through personalized messages. Using the platform, businesses can easily create and send targeted push notifications to their customers’ devices, ensuring that their message is received at the right time and place.
The platform also provides detailed analytics to help businesses track the performance of their campaigns and optimize their outreach strategy.
Overview
WonderPush was founded in 2016 by Vladimir Dimitroff and Thomas-Samuel Arnet. The platform has raised $2.7 million in funding as of its latest funding round.
They have a wide range of clients from different industries, including eCommerce, media, and gaming. Some notable clients include Deezer, Rakuten Viber, Cdiscount, and BlaBlaCar.
Services
WonderPush provides its customers with the following services:
Pushwoosh is a push notification service that enables businesses to send push notifications to their customers. It provides a platform for businesses to manage and personalize their push notifications, track user engagement, and analyze the effectiveness of their campaigns.
Pushwoosh supports multiple platforms, including iOS, Android, and Windows Phone, and offers features such as audience segmentation, in-app messaging, and push notification automation.
Overview
Pushwoosh was founded in 2011 by Max Konev. The company is headquartered in New York City.
Pushwoosh has grown to become a leading push notification service, serving businesses in more than 170 countries around the world. Its mission is to help businesses engage with their customers and drive conversions through targeted and personalized push notifications.
Services
Pushwoosh provides its customers with the following services:
Amazon SNS (Simple Notification Service) is a fully managed messaging service that enables you to send notifications from the cloud. With Amazon SNS, you can send messages to various endpoints such as email, SMS, mobile push notifications, and more.
It’s a highly scalable and cost-effective service that makes it easy to build distributed apps and microservices that can communicate with each other through messaging and notifications.
Overview
The service was launched on April 8th, 2010, by Amazon Web Services, which is a subsidiary of Amazon.com. AWS is a cloud computing platform that provides a wide range of services to individuals, companies, and governments.
Amazon SNS is one of the many services provided by AWS. It was created to help developers build scalable, flexible, and reliable apps that can send notifications to users, devices, and other apps.
Services
Amazon provides its customers with the following services:
So what are some examples of push notifications we can show you?
Push notifications providers have been around for a while and some for over a decade. Amassing a huge amount of expertise, a push notification platform or company can make it easier to plan, schedule and deploy messaging to users.
Statistics show app users respond best to personalized, relevant and appropriate messaging. And a push notification platform, API or marketing company can offer many attributes that make them worth partnering with.
Some features they offer include:
Sending irrelevant notifications results in up to 60% attrition. And this makes relevancy an important factor of your push notification strategy.
A push notification platform can help with creating strategies that target users based on behaviors, demographics and geographic locations. And they can set up automated messages to service these strategic aims on your behalf.
Using automation saves considerable time and resources and helps you reach campaign goals much faster.
Push notifications have an impact when they bounce off other forms of messaging. After all, they’re there to ‘push’ users to open an app. So, it’s likely you’ll need further communications strategies to hold users’ attention and keep them engaged, once you’ve got them in the app.
A push notification platform can also help to develop in-app messaging services that engage users at the most sophisticated level. And with more agility to focus on personalized or customized messaging via in-app messaging services, push notifications providers can enable omnichannel marketing strategies that impact customer behavior on many levels.
Figures from Statista show the main reason for high cart abandonment rates is extra costs such as shipping and taxes. But you can address these issues through push notifications by highlighting relevant options and allaying customer concerns.
Using a push notification platform in a strategic and targeted way can help to prevent the risk that customers leave their goods on hold to check out the competition.
We’ve already highlighted the key ways you can use push notification services to enhance mobile push notifications. But what are some of the best reasons for connecting with these providers?
It’s accepted that most users won’t use every feature of an app. But using a push notification platform can help to encourage feature discovery and adoption.
And once users are engaging with unused features, studies suggest it can lead to increased engagement and retention levels. Plus, when users feel they gain value from an app, their loyalty increases.
Adding deep links to push notifications can help to guide users toward specific features of an app. And this can also increase feature adoption.
But reports also suggest that adding deep links improves the user experience, promotes retention and increases conversions by 70%.
So, deep links can help app owners to be more specific and targeted in their strategic approach. And it’s a push notification platform or service that can form the basis of doing that.
Statistics suggest that 50% of users find push notifications useful, but only when they choose to receive them.
Retailers have an opportunity to maximize omnichannel marketing experiences using rich push notifications to promote flash sales, new products or in-app promotions.
And despite their ability to increase reaction times by 25% and boost open rates by over 50%, less than 10% of marketers use rich push notifications as part of their strategies.
But with their expertise, knowledge and state-of-the-art services, savvy app companies can look to push notification services for help.
So how do users respond to push? Well, stats show they can impact a wide number of rates. And these make up some solid extra reasons why it’s a good idea to find a push notifications provider to work with:
So how should app owners select the best push notifications providers to help with optimizing app growth, installs and conversions?
With many different factors to consider, you can start by determining campaign goals and outlining the purpose of your push notifications.
For example, is it more important to promote engagement, conversions or retention? Or do you want to include open rates and conversion rates?
It’s worth taking some time to review your current situation, where you want to be and the kind of benefits you want to target before selecting a provider. But also, when factors such as the no. of notifications, the timing of delivery, the type of operating system and the need for personalization carry significant weight, app owners should be discerning.
For instance, basic personalization improves open rates by almost 10%. And adding emojis can boost CTR by almost 5%. And these are all aspects that can be factored into a test-and-learn approach using push notification services.
So, to get the most out of your strategy, it’s important to choose the right push notifications providers. But which ones are the best?
The top push notification providers come in a few shapes and sizes. Breaking them down into three main categories, it’s worth reviewing the different types to help decide which one would work best for you.
A push notification platform is a one-stop-shop for driving engagement, communications and conversions. You can schedule personalized messaging and connect it to in-app messaging, but also send out notifications at speed.
It’s also convenient to integrate a push notification platform with other tools to create more impactful campaigns. Plus, many specialize in particular areas like e-commerce. Most of them support multiple rich formats and offer analytics reports and tech or account management support.
Several marketing companies offer in-app plugins that include push notifications. Working in a consultative way, they support app owners with the tools they need to design and build omnichannel experiences.
Some specialist areas include deep linking tech support, geotargeting, analytics and recommendations on the best times to send push notifications.
Like a push notification platform, push notifications APIs offer a SaaS tech solution for companies to use. But they do differ in the way they help developers avoid the hassle of complex integrations with other platforms. Plus, they allow them to manage real-time push updates.
Many APIs run on pay-as-you-go models or exclude upfront costs, which can be helpful when running push messaging for the first time.
So, that’s our guide to finding the best push notification services for your business. Make sure you consider your campaign goals before you make your selection. And think through which stage your business is at and what you want to gain from conducting push notifications activity.
Once you’re clear on that, then take a look through our complete list of providers below.
The Ad Network For publishers and advertisers
The Ad Network For publishers and advertisers
Worldwide Performance Advertising & Self-Service Platform
Worldwide Performance Advertising & Self-Service Platform
Mobile Marketing Solutions
Mobile Marketing Solutions
Comprehensive customer engagement platform
Comprehensive customer engagement platform
Mobile Optimization Made Simple
Mobile Optimization Made Simple
Your mobile app and website can talk
Your mobile app and website can talk
Build products with real-time features
Build products with real-time features
Fully-integrated optimisation solution for mobile apps
Fully-integrated optimisation solution for mobile apps
Catch, convert and keep more customers
Catch, convert and keep more customers
Unlimited push notifications for iOS, Android and Web
Unlimited push notifications for iOS, Android and Web
The Ad Network For publishers and advertisers
The Ad Network For publishers and advertisers
Worldwide Performance Advertising & Self-Service Platform
Worldwide Performance Advertising & Self-Service Platform
Mobile Marketing Solutions
Mobile Marketing Solutions
Comprehensive customer engagement platform
Comprehensive customer engagement platform
Mobile Optimization Made Simple
Mobile Optimization Made Simple
Your mobile app and website can talk
Your mobile app and website can talk
Build products with real-time features
Build products with real-time features
Fully-integrated optimisation solution for mobile apps
Fully-integrated optimisation solution for mobile apps
Catch, convert and keep more customers
Catch, convert and keep more customers
Unlimited push notifications for iOS, Android and Web
Unlimited push notifications for iOS, Android and Web
Customer Data Platform and Full-Stack Marketing Automation Suite That Helps Consumer Businesses Retain Users Forever
Customer Data Platform and Full-Stack Marketing Automation Suite That Helps Consumer Businesses Retain Users Forever
Browser Push Notifications for Web and Mobile
Browser Push Notifications for Web and Mobile
Browser Push Notifications for eCommerce Businesses
Browser Push Notifications for eCommerce Businesses
All-in-One influencer marketing tool
All-in-One influencer marketing tool
App analytics and marketing strategy
App analytics and marketing strategy
Grow Revenues and Maximize Yields in Full-Stack Ad Ecosystem
Grow Revenues and Maximize Yields in Full-Stack Ad Ecosystem
Multi-channel marketing platform
Multi-channel marketing platform
Personalized Browser Push Notifications
Personalized Browser Push Notifications
Mobile Marketing Automation
Mobile Marketing Automation
Growing E-Commerce using Web Push Notifications
Growing E-Commerce using Web Push Notifications
Connect with your customers like you actually know them.
Connect with your customers like you actually know them.
Push Notification service by IBM Cloud
Push Notification service by IBM Cloud
Simple APIs and easy integration
Simple APIs and easy integration
Push notification Ad Network
Push notification Ad Network
Empowering Marketers to Create Powerful Mobile Engagement Strategies
Empowering Marketers to Create Powerful Mobile Engagement Strategies
Send push. Intelligently.
Send push. Intelligently.
Worldwide push notification advertising platform
Worldwide push notification advertising platform
Worldwide ad network with onclick, push and in-page push notifications.
Worldwide ad network with onclick, push and in-page push notifications.
Web push-notification service
Web push-notification service
Insights Led Customer Engagement
Insights Led Customer Engagement
Begin sending web push within minutes
Begin sending web push within minutes
Maximize Engagement. Minimize Churn.
Maximize Engagement. Minimize Churn.
Say more, more powerfully
Say more, more powerfully
The Most Advanced Push Notification Solution
The Most Advanced Push Notification Solution
An all-in-one platform with the customer at its core
An all-in-one platform with the customer at its core
In-app growth experiments at lightning speed
In-app growth experiments at lightning speed
The marketing automation system for B2C
The marketing automation system for B2C
Clear and flexible web-push service for webmasters
Clear and flexible web-push service for webmasters
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