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Top Mobile Marketing Apps of 2019 – Spiceworks News and Insights

Mobile Marketing has emerged as a crucial means to be found by and to grab the attention of the always-on-the-go customers. For successful mobile marketing, marketers need to constantly be on the lookout for opportunities to improve their brand exposure. Mobile marketing apps will help marketers manage mobile marketing on the fly.
Managing your marketing strategy is no mean feat. But to manage it effectively you need the right tools that can help you plan and create your campaigns, share, connect with, and engage your audiences, even if you don’t have access to your laptops.
Learn More: Five predictions every mobile marketer and advertiser should know for 2019
Mobile marketing involves reaching out to your potential customers wherever they are and the best way to reach them is through channels they use on their mobile devices, such as text messages, social media apps and sites, shopping apps, etc.
According to a report published by USA TodayOpens a new window , the five most downloaded apps of all time are Facebook, Facebook Messenger, YouTube, Instagram, and WhatsApp (in that order). It is imperative for marketers to reach out to their user base that’s active on these platforms. Here’s a short introduction into each of these platforms to help you understand and plan your mobile marketing strategy around them:
The Facebook Pages Manager app is one stop shop for every social media manager. The app lets you manage all interactions with your brand — create posts, comment, share, tag and send and respond to direct messages. This enables you to communicate directly with your customers, enable transactions by simplifying product (or service) browsing, and purchase, drive brand (or new product launch) awareness and integrate customer service. Apart from Facebook, you can also advertise on FB messenger,Opens a new window where you can discover powerful, actionable insights on consumer behavior, marketing, and measurement. Messenger is the real test of your customer service skills.
Designed with SMBs in mind, this free app enables business owners to interact with customers with tools such as automated messaging, quick replies, and sorting and organizational tools. The best part of WhatsApp Business is that it enables easy access to communicate with your customers and prospects. Simply share the link to your WhatsApp account, like you would for any social media channel. You can also set quick replies and automated messages for when you can’t respond immediately.
Google launched YouTube Studio in March 2018, to make it faster and easier to manage your YouTube channels on the go. Marketers can use the app to update videos (thumbnail images, monetization settings, schedule dates, etc.), manage playlists, filter and respond to comments, and monitor channel performance. This can help you stay productive and active 24/7.
With your Instagram Business account, you can set up a free business profile and drive brand awareness. The business account gives you real-time metrics on your stories, posts, and followers. There is a plethora of options to advertise with IGTV, live, stories, videos, photos and carousel and collection ads.
Twitter is a news discovery and social platform ideal for your business to connect with a relevant, engaged audience. Twitter’s Promote Mode is an affordable way to automate and boost your marketing efforts. You also get recommendations on new Tweet Strategies. The most important use of Twitter as a mobile marketing app is that you can provide timely information, customer service and jump on to trending conversations, which will help develop good relationships with your customers and prospects. You can be a thought leader on Twitter or use it to connect with potential customers, influencers, and brand advocates.
Learn More: B2B Mobile Marketing Trends That Will Take Shape in 2019
Here is a list of mobile marketing apps that can help you manage all your mobile marketing activities across platforms under one roof:
IFTTTOpens a new window can supercharge your mobile marketing strategy by helping them automate, prioritize, and analyze to get the maximum out of their content and campaigns. With IFTTT applets you can manage your most used platforms together, be it uploading an email attachment on Google Drive, archiving tweets that you posted, using Google Calendar to keep track of your posting schedule or promote your business by sharing Instagram photos. You can also use other platforms like Pinterest, Facebook, etc. The app lets you set triggers for your mobile marketing actions and location-based triggers too!
SkipioOpens a new window is a mobile marketing app for business texting, that helps you automate messages, follow-up with customers, send personalized communications via SMS, communicate with individual groups, and help inform, engage, convert, and retain customers. You can manage your SMS campaigns, integrate with your CRM system, create keyword-based campaigns, measure the performance of your messages and much more. Since it is a proprietary software, you can contact SkipioOpens a new window team for pricing.
ShopifyOpens a new window enables you to run your business, manage your orders, products, staff, and customers from wherever you are. You can reach your ideal shoppers through content marketing, SEO, and social media. KIT, your virtual employee at Shopify will help you create campaigns to promote your products, automate marketing tasks such as awareness messages, emails, drive sales. You can also tweak your campaigns over time, based on inputs from the performance dashboard across all channels. You can manage your in-store and online Shopify stores on the go, from your smartphone.
Learn More: 5 Tips to Ace Your B2C Mobile Marketing Strategy in 2019
These mobile marketing apps can help you create and manage social media and messaging campaigns on the go. This, in turn, will help improve your online presence, following and engagement, therefore nurturing customer relationships. There are many more apps such as BufferOpens a new window , HootsuiteOpens a new window , SproutsocialOpens a new window , MentionOpens a new window , that can help you manage your social media marketing campaigns, you could give them a try to understand what works best for your organization.
Do tell us about your favorite mobile marketing apps for your campaigns on TwitterOpens a new window or LinkedInOpens a new window or FacebookOpens a new window ; we’re always listening!

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