The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 16th. This round-up covers announcements and updates from companies like Seismic, Optimizely, Intuit Mailchimp, and more.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 16th.
Acquia, a digital experience platform provider, has announced enhancements for Acquia DXP. The updated capabilities will help Acquia users create deeper omnichannel customer journeys, develop more personalized experiences, maintain 360-degree customer profiles that leverage all known customer activity, and develop responses to customer actions that take every previous interaction into account. The news was announced at Acquia Engage Paris, the company’s customer and partner event.
Act!, a marketing solution provider for small to medium-sized businesses (SMBs), has launched the latest version of Act! Premium Desktop. The new version introduces new features for the Act! Insight Dashboard Builder, the integration of SMS4Act! SMS Text Messaging, enhanced marketing automation features, and enhancements to the Act! Companion mobile app. These new features will help users extract deeper insights from their customer data, improve customer communications, and increase the performance of their marketing automation efforts.
Bloomreach, a commerce experience cloud solution provider, has partnered with Contentsquare, a global digital experience analytics provider. The companies will create a two-way integration that empowers marketers to develop campaigns driven by a 360-degree view of customer data. The integration will combine Contentsquare’s digital customer experience insights with the unified customer profiles available in the Bloomreach Engagement solution. It will also allow users to add their customer segment and campaign performance data from Bloomreach Engagement into Contentsquare.
DemandSkill—a new sales and marketing pipeline acceleration platform powered by AI technology—has emerged from stealth and made its official debut. The DemandSkill platform was built by the company’s in-house research team and leverages semantic analysis, natural language processing (NLP), and intent algorithms to assess large data sets, identify high-value prospects, and close more sales faster. It also uses data from email marketing, digital marketing, telemarketing, and traditional marketing efforts at trade shows, public relations, and webinars.
Intuit Mailchimp, a global email marketing solutions provider, has released over 150 new and updated features to help users accelerate e-commerce growth, get more hands-on support, and spend less time creating emails and reports. Some of the new features that have been launched or will release soon include advanced segmentation, expanded e-commerce automations, custom reporting, SMS marketing, enhanced support options, deeper email analytics, customer journey capabilities for Shopify merchants, an email content generator, and updates to Mailchimp’s Standard plan.
Keap, a small business marketing software provider, has partnered with EasyWebinar, a live stream platform and marketing automation tool. The partnership involves an integration between Keap and EasyWebinar that will provide users with the tools they need to make compelling webinar experiences, behaviorally segment audiences, and pair their virtual events with sales and marketing automation functionalities. There will also be a paid integration with Keap that enables clients to use additional automations to grow their sales.
ON24, a digital engagement platform provider, has launched a new AI-powered Optimization Suite to help organizations personalize, orchestrate, and automate their digital experiences and content. The new suite is backed by the ON24 AI Engine and harnesses generative AI technologies to help users improve campaign performance, maximize ROI, drive audience engagement, generate in-depth data-driven insights, and deliver meaningful pipeline and revenue growth.
Optimizely, a digital experience platform (DXP) provider, has released Content Graph, a new service that allows developers to search and deliver content from anywhere. Content Graph enhances the Optimizely Content Management System (CMS) with functionalities that make it possible to repurpose content, curate highly customized search experiences, and develop compelling content blocks that support more dynamic content experiences. The service is powered by GraphQL, a query language for APIs.
Qualtrics, an experience management solution provider, has partnered with Bain & Company to announce the NPS Outer Loop powered by Qualtrics. The new service offering was designed by Bain in the Qualtrics XM Platform and will allow companies to access Bain’s methodologies for customer experience improvement and execute them from Qualtrics’ technology platform. The solution is available for early-access customers and supplies them with actionable practices and methodologies for improving customer relationships, fostering individual learning, supporting company-wide growth, and expanding the value of a company’s customer base.
Salesforce has announced AI Cloud, a new solution that helps Salesforce customers use generative AI to supercharge customer experiences and company productivity. AI Cloud provides businesses with capabilities optimized for delivering trusted, open, and real-time generative experiences across workflows and applications. Powered by Einstein, AI Cloud helps sales reps, service teams, developers, and marketers auto-generate personalized emails, agent chat replies, case summaries, code, recommendations, personalized marketing content, and more.
Scibids, an AI solution provider for digital marketers, and Tinuiti, an independent performance marketing agency, have launched the Scibids AI Insights Solution. The new solution will provide Tinuiti’s clientele with deeper transparency and control over the ad decisoning processes in Scibids’ AI-powered customizable algorithms, equip media buyers with the data they need to understand the AI’s decisions, and, ultimately, make smarter decisions about their campaigns.
Seismic, a global enablement solution provider, has announced its Spring 2023 Release, which builds on Seismic’s AI-guided selling tools with new capabilities powered by Aura, Seismic’s AI engine. The new capabilities include AI-powered features for Microsoft Viva Sales, the availability of Seismic’s content library in Google Slides, embedded contextual insights, enablement impact analytics, dynamic watermarking, and an intelligent search experience that allows users to access content based on user behavior, search history, and an AI-assisted understanding of audience intent.
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As one of the leading names in the industry, Zoho’s CRM platform provides companies worldwide with a fully customizable solution outfitted with a suite of omnichannel, analytics, automation, process management, sales enablement, collaboration, performance management, and other capabilities. To help you and your team get the most value from the Zoho CRM platform, our editors have compiled some of the best Zoho CRM training courses.
As part of Solutions Review’s Premium Content Series, Olivia Hinkle, the Senior Product Marketing Manager at Validity, outlines how companies can ensure their data solutions don’t exclude essential customer data. In the article, Hinkle talks about the value of data quality, customer demographic segmentation, product adoption, and service adoption.
As part of Solutions Review’s Premium Content Series, Bonnie Crater, the CEO of Full Circle Insights, explains why data-driven B2B marketing retention can enhance company revenue. Crater’s article delves into the importance of retention in B2B marketing, how marketers can use intent data to facilitate collaboration, and implement a strategy that maintains a steady revenue stream.
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