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Klaviyo is one of the most popular email marketing platforms out there. It can be a powerful tool for ecommerce — but its pricing and features might not suit every business.
In January 2025, Klaviyo announced a pricing update to take effect on February 18. For some Klaviyo customers, this could raise costs as much as 25%.
It’s always smart to check what Klaviyo alternatives are out there. Comparing prices and capabilities will help you choose the best tool for your own needs.
We’ve selected the top email marketing solutions that can be called Klaviyo competitors in terms of features and pricing plans. Check out the price comparison table and explore how each one compares to Klaviyo to decide whether or not to switch.
Here are a few of the best alternatives to Klaviyo:
It’s primarily an email marketing service.
In January, Klaviyo announced new pricing changes, effective February 18, 2025. The new pricing is expected to raise costs for clients with large contact lists.
Based on Klaviyo pricing on 17/01/2025.
Here are a few reasons you might consider Klaviyo alternatives:
This is a price comparison table of the top alternatives to Klaviyo. It looks at the monthly price of sending email marketing campaigns only. Keep in mind that each platform provides different features (e.g. automation, logo removed) at different price tiers.
*The info above is based on pricing pages accessed in July 2023.
Now, let’s look at how each competitor compares to Klaviyo to help you choose.
Brevo is the best Klaviyo alternative to switch to if you want the same extensive features at a better price.
It’s an all-in-one digital marketing platform, a full CRM suite, offering a lot more than Klaviyo. It combines email marketing and automation tools (incl. transactional emails), SMS marketing, WhatsApp marketing, Sales Platform, Live chat, Web push notifications, Ecommerce analytics, Appointment scheduling, and Landing page and Signup forms builder.
Brevo as an email marketing platform has all email features you can find in Klaviyo:
Other features provided by Brevo:
First and foremost, Brevo’s a much budget-friendlier Klaviyo alternative, while providing comparable service and tools. It even offers a generous free plan! See a simple price comparison:
Other reasons to switch from Klaviyo to Brevo are:
And to help you switch absolutely hassle-free, we offer a free integration to migrate your data from Klaviyo. Create your free account and you’ll be able to access it in our App store.
Here’s a detailed comparison of Brevo vs. Klaviyo to help you decide.
Mailchimp offers all core email features and is wildly popular. Its ease of use is great for beginners just starting out with email marketing software.
Some noteworthy features are:
A few cons of Mailchimp:
Like Klaviyo, Mailchimp’s pricing isn’t based on the number of emails you send as much as the number of contacts you store. For those just starting out, this isn’t much of a problem. But once your business grows, you’ll quickly have to upgrade your plan.
For ecommerce businesses, note that Mailchimp changes transaction fees on all purchases it handles in addition to making its users foot the credit card processing fees. To avoid this, consider these Mailchimp alternatives.
Other than that, Mailchimp is more affordable than Klaviyo (see table above), especially if you don’t sell online.
Omnisend also positions itself for online stores. It offers email, SMS, and automation just like Klaviyo. It’s also closest to it in terms of pricing.
Omnisend has most features an ecommerce marketer would need under one roof:
Its best feature is the ability to create multichannel automations, including email, SMS, Facebook Messenger, push notifications, and Google retargeting. Omnisend also offers a wheel of fortune sign-up form.
One downside of it is that there’s a limit on the number of emails that can be sent despite the pricing being tied to email list size. For example, with 5,000 contacts you can only send up to 60,000 emails unless you upgrade.
Related: Discover the top Omnisend alternatives
If you have a small business, non-profit, or organize events, Constant Contact might be the Klaviyo alternative for you.
In addition to essential features such as a drag-and-drop editor and subject line A/B testing, it lets you collect feedback, request donations, and ask for RSVPs in emails. You can also manage events and even collect email addresses on the spot through Constant Contact’s integration with Eventbrite.
A landing page builder is available for both lead generation and shoppable product display. CC doubles as a social media scheduling tool, too. You can post on Facebook, Instagram, Twitter, and LinkedIn, and monitor performance and engagement.
If you’re looking for a more affordable alternative to Klaviyo, though, be warned that if you sell anything online, Constant Contact charges you 1.5% of all your online sales on top of the subscription plan. That’s a lot for ecommerce businesses! The good thing is you can take up their 30-day trial to see if you like it enough.
Read more: Constant Contact alternatives or more Cheap email marketing services
ActiveCampaign is yet another Klaviyo alternative. It tries to position itself as a marketing automation platform for small businesses, non-profits, tech companies, bloggers, real estate, and more, but mostly highlights its ecommerce functionality.
Regardless of your industry, you can take advantage of ActiveCampaign’s advanced automation features that let you set up complex sales funnels with conversion goals such as webinar sign-ups. This can be a challenge for beginners as much as it’s useful. Luckily, ActiveCampaign’s big library of pre-built automations and email templates can help.
Additional features include live chat and sales tools like pipeline management for companies with complex sales processes.
Two reasons to choose it instead of Klaviyo:
Drip is another close Klaviyo competitor. It is also focused on SMS & email automations (as the name suggests) for ecommerce businesses.
It offers ready “playbooks” or automation workflows for most common ecommerce scenarios such as abandoned carts and welcome series. Powerful segmentation and advanced split testing let you run as many different campaigns as you can think of. Drip’s point-and-click visual email editor might be an inconvenience if you’re used to the drag-and-drop editor offered by Klaviyo and most other email marketing tools.
However, overall, compared to Klaviyo, Drip possibly has a friendlier interface. The pricing of the two is comparable, especially for bigger contact list sizes.
Campaign Monitor is a user-friendly Klaviyo alternative. Its main focus is a drag-and-drop design tool that lets you create beautiful emails and email automation for optimal customer journeys.
Campaign Monitor also connects with your website, apps, and other sources to pull customer data to be used in campaigns. It also provides detailed email analytics to help you improve campaign performance. A nifty little feature Campaign Monitor has is Link Review — it checks your emails for broken links so you can update them.
It’s worth mentioning that Campaign Monitor offers delivering each email at one and the same local time across geographies. Last but not least, they do have transactional email capabilities.
More: Campaign Monitor Alternatives
Klaviyo’s digital marketing tools can help you grow your online business. However, one of Klaviyo’s biggest disadvantages is its price.
While it’s a comprehensive tool, you can find cheap email marketing services that offer the same features. Even better, why not switch to a free Klaviyo alternative?
There are several email marketing platforms with comparable features to Klaviyo. Top Klaviyo alternatives include Brevo, Mailchimp, Omnisend, Constant Contact, ActiveCampaign, Drip, and Campaign Monitor.
Yes, Klaviyo offers a free plan, which includes 250 contacts. The more contacts in your list, the more you pay.
In January 2025, Klaviyo announced new pricing to take place on February 18, 2025 in which they would charge users based on the number of active user profiles.
Klaviyo previously updated its pricing model on April 2, 2024, charging based on the number of email contacts rather than the volume of emails sent.
That depends on your business needs. Klaviyo is known for having rich, ecommerce-focused features, including their advanced segmentation and automation tools. However, it can be costly for businesses with large contact lists.
Depending on your contact size and desired features, you might want to consider more budget-friendly alternatives like Brevo.