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.@attentiveHQ has now crossed $500,000,000 in ARR
How they attacked AI in Marketing:
1⃣Moved 30% of their best people to AI
2⃣Shipped two AI products rapidly
3⃣Focused on revenue generation vs cost savings
4⃣Got 100 of customers using AI personalization
👉The results speak for… pic.twitter.com/sfsdwLkrrb
— Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) January 21, 2025
Here’s what it really took for Attentive to go from $0 to $500M ARR in just 7 years, sending over 32B text messages and generating $20B+ in revenue for their 8,000+ customers.
CEO Amit Jhawar joined us at SaaStr Annual for a deep dive:
The first key insight? Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates.
Attentive spent months with brands, consumers, and regulators to crack this. The result? Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. This wasn’t just an improvement — it fundamentally changed how brands could engage with SMS marketing.
The learning: When you solve a genuinely hard problem, you get three moats for free:
The second breakthrough was making customer success the core growth engine. Here’s how:
The result? A self-reinforcing flywheel where successful customers:
When Attentive saw the AI wave coming, they:
The results speak for themselves: Personalized shopping experiences are driving 124% more incremental revenue compared to generic “20% off” promotions.
Before Attentive, Amit spent a crucial decade at the intersection of mobile and payments:
This experience proved invaluable when launching Attentive. Why? Because while the payment problem was solved, the marketing side of mobile commerce remained broken.
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