April 15, 2025
The Power of Text Marketing
Did you know that 98% of text messages are read within two minutes? In a world where email inboxes are overflowing and social media algorithms are unpredictable, text messaging remains the most direct and effective way to reach your guests. Whether you’re sending out special offers, limited- time deals, or important updates, SMS marketing has the power to drive real revenue—when done right.
What This Guide Covers
The best days and times to send texts The truth on images and emojis
What a high-performing text looks like
Our Methodology
We analyzed all marketing texts sent through Ovation’s platform in 2024 – 1.58 million – and identified key trends and patterns that separate high-performing messages from those that get ignored.
How Great Restaurants Get Better – Guest Experience Management Platform

Ovation is a guest experience platform for multi-unit restaurants that starts with a 2-question survey to drive revenue, streamline guest recovery, and easily improve operations. Thousands of restaurants, including leading brands like Dave’s Hot Chicken, use Ovation to get more feedback, recover guests in real-time, and improve.

source