Copyright © 2023 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC
By Teena Jose • May 29, 2023
Share
Opinions expressed by Entrepreneur contributors are their own.
You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.
Telecom operators have increased their SMS Tariff by 25% for overseas tech firms like Amazon, Meta, Google and others for sending messages to their Indian customers. According to an FE report, the latest hike, which takes the tariff to INR 4 per message, comes at a time when these firms have been expressing concern that the telcos overcharge them for sending SMS — OTP, confirmation code, order updates — to their customers in India.
Though these firms have operations in India, telcos charge them international long distance SMS rates because their servers located abroad are used to generate messages to consumers in India. To avoid this, companies like Amazon and Uber have lately reduced their volume of SMS and instead started communicating using their own apps or emails to communicate with their customers, as per the report.
Furthermore, the report stated that Amazon and others have urged TRAI to advise telecom operators to levy domestic rates on them as their server is in India and they have an Indian subsidiary, which serves Indian consumers. But the telecom companies reportedly stated that these companies host their applications outside India which are used to communicate with servers located in India and therefore international rates should be applicable to them.
In January, there were reports that India’s telcos are likely to announce a round of tariffs hike for prepaid customers also in mid-2023, given their large 5G investments and higher network costs in addition to equipment and towers, among others. According to media reports, while 5G uptake is expected to improve average revenue per user (ARPU), it will take a few quarters if not more, and in the meantime, tariff hikes are the more viable option.
News Desk Reporter with Entrepreneur India
You want to cultivate an amiable atmosphere at work with your team. But sometimes, the line can get blurry between "friendly" and "friends." Here's how to keep roles clear and relationships healthy.
At The Restaurant at JUSTIN, Chef Rachel Haggstrom will change the menu at the last minute just to make sure all the ingredients are fresh.
Why it's critical to find a balance between organizational needs and employee satisfaction.
Whether you're preparing to launch your first business or you've been an entrepreneur for a while, don't fall for the following founder fables.
Vera Conner thought she was being prompted to enter her phone number on the Subway pay screen — but she quickly realized she made a grave mistake.
SLO CAL's small business owners see the value of sustainable approaches—and the locals and tourists benefit big time.
Successfully copied link
We'll be in your inbox every morning Monday-Saturday with all the day’s top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur.
Copyright © 2023 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

source