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Sinch MessageMedia enhances HubSpot SMS & MMS Integration – Martechcube

Sinch (Sinch AB (publ) – XSTO: SINCH), which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced that Sinch MessageMedia’s industry-leading, two-way SMS and MMS capabilities are being integrated into HubSpot’s Service Hub. This new integration provides marketing, sales and service teams with a 360-degree view of customers’ communications all within the platform, ensuring full visibility across their business and consistent message delivery across channels.
“Businesses today face the ongoing challenge of juggling customer inquiries and engagements across multiple channels — email, phone, SMS and social. Through this new SMS and MMS Service Hub integration, Sinch MessageMedia makes it easy to streamline communications throughout the entirety of the customer journey. By connecting each part of our customers’ businesses together — from marketing and sales to service and support — we ensure the right messages reach the right people on the platforms they prefer,” said Doug Rubingh, President, U.S. & U.K., Sinch MessageMedia.
“Our customers want to achieve great results fast, and we’re always looking to provide solutions and tools that will help them do their jobs quickly and streamline operations,” said Scott Brinker, VP of platform ecosystem at HubSpot. “Sinch MessageMedia’s offering is a great option for achieving that efficiency, and we’re excited that they’re a part of the App Partner Program.”
In today’s macroeconomic environment, it is increasingly important for brands to maintain a strong sense of connection with their customers, and conversational messaging bolsters these customer engagement efforts. In fact, research from Sinch MessageMedia shows customers are 82% more likely to have a favorable impression of a company’s brand simply by being able to engage in two-way conversations.
Sinch MessageMedia’s SMS for HubSpot solution provides powerful one-to-one conversational messaging that enables brands to build stronger relationships with their customers. In addition to this new Service Hub integration, Sinch MessageMedia is also compatible across other areas of HubSpot’s CRM platform, including the Marketing and Sales Hubs. Specific benefits include:
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