Updated: January 22, 2025
Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace.
That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America.
Shopee has managed to surpass Amazon and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes.
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Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery and mobile payments.
In 2022, Shopee pulled back from several countries in an effort to cut costs. Its ended operations in Europe with the closure of its facility in Poland, and backed out of several countries in Latin America.
We have collected data and statistics on Shopee. Read on below to find out more. Need more insights? Check out our retail app report.
Want to learn more about the retail app industry? In our Retail App report, we cover financials, market share, usage, downloads and demographics, with regional and country level breakdowns.
Shopee made $9 billion last year, the majority of which came from the Southeast Asia region.
Sources:Â Retail App Report, Company dataÂ
Shopee increased its gross merchandise volume by 6.8% in 2023 to $78.5 billion.
Sources:Â Retail App Report, Company dataÂ
Shopee had 8.2 billion orders in 2022, a 7.8% increase on the previous year.
Source: Company data
Shopee had 295 million users in 2023, making it one of the most popular ecommerce apps worldwide.
Source: Company data
About 60% of Shopee users are based in Southeast Asia, with over 100 million users in Indonesia.
Source: Company data
Shopee was one of the most downloaded shopping app in 2023, with 144 million downloads.
Source: Appfigures, AppMagic
Shopee has 45% market share in the Southeast Asia ecommerce market, putting it far ahead of rivals Lazada and Tokopedia.
Want to learn more? Check out our Retail App Report
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