In the US, public opinion research and strategic insights provider ReconMR has acquired marketing diagnostics and strategies firm HINER & Partners, for an undisclosed sum.
Santa Ana, CA-based HINER & Partners provides qual and quant expertise across a number of industries, including the energy and utilities sector. ReconMR, which is headquartered in Austin-San Marcos, Texas, says the deal will help grow its Insights & Analytics division as well as enhancing its own offerings: these include large-scale data collection, online research, SMS research, multi-modal survey design, and IVR-based research technology.
HINER & Partners has now been rebranded under the ReconMR name. Christian Riepe (pictured), SVP at ReconMR, comments: ‘HINER & Partners’ legacy of providing highly impactful research perfectly aligns with our mission. The ongoing expansion of our Insights & Analytics group, coupled with the expertise of the HINER & Partners team, strengthens our company, and allows us to further showcase our industry leadership’.
Web site: www.reconmr.com .
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