Updated: January 22, 2025
Mobile games are a large part of both the iOS and Google Play app stores, responsible for more than half of all in-app revenue and about a third of all apps published.
As the largest segment of the mobile app industry, it is no surprise that a lot of the techniques deployed to keep users engaged and enjoying an app come from the gaming world. A lot of the top apps have ‘gamified’ teaching, shopping and other app categories through the adoption of features like power ups, lives and prize games.
Even with all of these features in place and new ones being developed, most mobile games downloaded will be uninstalled or left dormant after 30 days.
While some mobile game developers have better luck due to the stickiness of their product, on average over 95 percent of installers will be churned by 30 days across both iOS and Google Play.
To avoid this, mobile games need to make sure that gamers develop a habit of coming back. Multiplayer games have this the easiest, by offering daily or weekly challenges alongside notifications when friends are playing. For single player games, beating a high score or obtaining a new consumable is regularly dangled at the gamer.
We have collected data and statistics on mobile game churn rate. Read on below to find out more.
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