MarTech Series – Marketing Technology Insights
Uncover the latest trends when it comes to adoption trends for AI / ML backed systems and what industry leaders predict about the future of cookieless advertising from this latest martech highlight:
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The biggest flaw I consistently see is one-size-fits-all, unsegmented marketing. It’s really important to not “batch and blast” an SMS marketing campaign to all of your users, but rather to use your mobile marketing platform to find the differences in demographics, geography and behaviors amongst your customer base so you can put messaging in front of them that really speaks to their unique situations and interests.
– Jay Hinman, VP of Marketing at Vibes
You come across a lot of market participants who might have succeeded in one area but are then going out on a limb and building something in Web3 where they have very, very little trust. This might be because they don’t have a technology or product background. And depending on what they’re creating, you end up with people who are basically trading in their trust who have a low ability to fulfill because they haven’t actually built trust in this area before.-Lex Avellino, Founder & CMO at Passage
Episode 182: Improving Technology Sales Renewal Processes: with Brian Fitzgerald, Chief Revenue Officer, Augury

Episode 181: How Podcasts can Drive Growth in B2B: with Justin Steinman, CMO at Definitive Healthcare

Episode 180: Visual Storytelling Best Practices with Andrew Fingerman, CEO of PhotoShelter

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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