Bloomreach, the platform fueling limitless ecommerce personalization, today announced results and trends from the 2024 peak holiday shopping season, during which Bloomreach customers noted a 9% increase in Black Friday revenue year-over-year (YoY). While email remained the dominant marketing channel for reaching shoppers, this peak season proved that winning marketing strategies connect personalization across every touchpoint in the shopping experience — as the volume of SMS and mobile notifications increased substantially over 2023.
“It’s no secret that omnichannel is a critical component of any successful marketing strategy today. But the growth of channels like SMS and mobile this Cyber Week prove just how important that strategy is in standing out from the crowd,” said Raj De Datta, co-founder and CEO, Bloomreach. “As email inboxes become more crowded, brands are using more touchpoints to reach customers where they are. We’re proud to have helped them power and connect personalization across those touchpoints during such a critical time for their businesses.”
Cyber Week 2024 Trends:
Visit the Bloomreach BFCM Hub to learn more about peak season strategies for marketers and merchandisers.
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Marketers Rely on More Channels to Reach Customers During Cyber Week – Martechcube
