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Powered by Listrak Intelligence, the report analyzes key benchmarks and KPIs across 14 retail verticals
LITITZ, Pa., March 25, 2025 /PRNewswire/ — Listrak, the retail industry’s person-first marketing platform, issued its 2025 Cross-Channel Benchmark Report, providing data-driven insights into how retailers and brands are navigating the competitive landscape. Analyzing 14 verticals to provide benchmarks and strategic recommendations, the report revealed an overall surge in retailers’ messaging volume, with email volume up 43% and SMS increasing an astounding 93% year-over-year, among other key trends.
“In the highly competitive retail industry, data-driven strategies are the key to marketers’ success,” said Jamie Elden, Chief Revenue Officer, Listrak. “Leveraging Listrak’s expertise and predictive intelligence, Listrak’s 2025 Cross-Channel Benchmark Report is an essential guide for marketers to compare their campaign performance to others in their vertical, as well as gain key insights into overall trends, keeping them ahead of the competition.”
The report, which follows the recent release of Listrak’s 2025 Beauty & Fashion Benchmark Report, features data and analysis conducted by Listrak Intelligence, which unites AI-powered insights with industry-specific expert analysis.
Key findings Include:
The report provides robust analyses including by campaign type, as well as by e-commerce verticals, including:
Listrak’s 2025 Cross-Channel Benchmarks are based on 125 billion email and SMS/MMS messages sent from 1,000+ e-commerce clients between Jan. 1, 2024, and Dec. 31, 2024.
About Listrak
Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results. For more information, visit https://www.listrak.com/.
SOURCE LISTRAK
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