Jul 17, 2026
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Simon L.
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17 min Read
Klaviyo is a marketing automation tool built for ecommerce businesses. It connects store data to email, SMS, customer profiles, and automated flows, enabling brands to target shoppers based on behavior and purchase history.
Many users look for Klaviyo alternatives because the platform can become expensive and difficult to manage as they grow. Klaviyo’s free plan supports up to 250 profiles and 500 monthly email sends, while paid plans scale by active profiles, emails sent, and selected channels.
Klaviyo’s Profile and Email plans are based on the number of active profiles and emails sent during the billing cycle. Suppressed profiles do not count toward Klaviyo’s billing profile count, so list management can affect what users pay.
Some users may prefer tools with simpler dashboards, guided setup, or AI-assisted campaign creation.
Our top picks for the best Klaviyo alternatives are:
Hostinger Reach is an AI-powered email marketing tool for users who want to create and send professional campaigns without building complex ecommerce flows. Compared to Klaviyo, it is better suited to small businesses that value speed, simplicity, and guided campaign creation.
Instead of starting from a blank campaign, users can describe their goals and let Hostinger Reach use AI to automate the design and writing process.
It allows business owners to reduce the time typically required for segmentation and design, enabling them to launch professional campaigns faster.
Hostinger Reach is more accessible for users with small lists than Klaviyo, offering a free option and low-cost paid tiers.
Omnisend is one of the closest Klaviyo alternatives for ecommerce brands. Like Klaviyo, it supports ecommerce email automation, but it also adds web push notifications and plan-based SMS access.
It lets online stores combine email, web push, and automation workflows on a single platform. SMS is available on the Pro Plan as an add-on with volume-based pricing.
Omnisend’s paid tiers scale by contact count and sending limit. Paying three months upfront saves 30%.
Brevo is a multichannel marketing platform that combines email, SMS, WhatsApp, CRM, chat, and transactional messaging tools. Compared to Klaviyo, Brevo is broader, making it useful for businesses that want multiple customer communication channels on a single platform.
Its major difference from Klaviyo is pricing: Brevo charges based on the number of emails you send, not the number of contacts you store.
Brevo charges based on email volume and contact storage limits rather than active profile count, making it more flexible than Klaviyo for businesses with large lists that send emails less often. You can save 10% on yearly billing.
Campaign Monitor is built for brands and agencies that need polished email designs. While Klaviyo prioritizes ecommerce behavior data, Campaign Monitor focuses on design quality, template control, and multi-client management.
If design consistency matters more than ecommerce automation, Campaign Monitor offers tools like section locking, branded templates, and white-label client dashboards.
Campaign Monitor is pricier than many alternatives, but the design and agency features may suit teams that depend on polished emails. You can get 10% off by paying yearly.
Kit is an email marketing platform built for creators, including bloggers, podcasters, YouTubers, and course sellers. Compared to Klaviyo, which is designed around ecommerce purchase data, Kit is designed to grow and monetize an audience through content.
It won’t give you the same ecommerce depth as Klaviyo, but it lets you sell digital products, run paid newsletters, and grow your list through a built-in creator recommendation network.
Kit’s pricing is subscriber-based, with unlimited email sends across all plans. Paying yearly gets you two months free.
MailerLite is an email marketing platform known for a clean interface and a beginner-friendly campaign builder. Compared to Klaviyo, which emphasizes deep analytics and complex flow builders, MailerLite is simpler and less ecommerce-heavy.
It is a useful choice for content creators, bloggers, and small businesses that do not need the depth of Klaviyo’s ecommerce-focused analytics and automation.
MailerLite is more accessible than Klaviyo for small lists and uses a simple pricing structure based on subscriber count. Annual plans cost 10% less.
Moosend is a Klaviyo alternative for businesses that want the automation capabilities of services like Klaviyo but cannot afford its higher pricing.
It is useful for small and midsize businesses that want to move from manual newsletters to automated campaigns without adopting a more ecommerce-heavy platform.
Moosend has a lower-priced entry plan, offers a 30-day free trial, and a subscriber-paid plan. Annual billing gives a 20% discount, while biannual billing gives a 15% discount.
Mailchimp started as a simple newsletter tool, but has evolved into a broader marketing platform under Intuit.
It offers a range of tools that extend beyond email marketing to include social media scheduling, postcard design, and website building. In contrast, Klaviyo is more focused on ecommerce customer data and owned-channel messaging. When comparing Mailchimp and Klaviyo, the main trade-off is between Mailchimp’s broader marketing toolkit and Klaviyo’s deeper ecommerce automation.
Mailchimp has a tiered pricing structure based on the number of contacts, features, and monthly send limits. Its entry-level plans may be easier e for non-ecommerce businesses to start with than Klaviyo, but costs can rise as contacts and features increase.
Drip is an ecommerce marketing platform for independent brands that want email automation, on-site campaigns, and revenue attribution.
It offers a more visual approach to data than Klaviyo, making it a useful alternative for ecommerce brands that want automation and segmentation without the need for Klaviyo’s deep analytics environment.
Drip uses a pricing structure based on list size, with the entry tier including most core features.
ActiveCampaign is a strong Klaviyo alternative for businesses that need broader customer journey automation.
Compared to Klaviyo, ActiveCampaign connects email marketing with customer journey automation, CRM tools, ecommerce integration, and SMS add-ons.
ActiveCampaign offers tiered pricing based on features and contact count. Compared to Klaviyo, it is a better choice for teams that need CRM-connected lifecycle automation rather than ecommerce-only email and SMS flows.
GetResponse is a great Klaviyo alternative for businesses that want to consolidate their tech stack.
It is useful if you need one tool fo for email, webinars, and course hosting, making it much broader in scope than Klaviyo.
GetResponse includes unlimited monthly email sends on every paid plan and an 18% discount for annual billing.
Pipedrive is primarily a sales CRM, but its Campaigns add-on makes it a useful alternative to Klaviyo for B2B companies.
While similar to Klaviyo in that it sends mass emails, Pipedrive is fundamentally different: it is built for sales teams closing high-ticket deals, not ecommerce stores managing carts.
Choose Pipedrive if sales reps, calls, meetings, and deal follow-ups matter more than abandoned cart flows or product recommendations.
Pipedrive’s pricing is different because you pay for the CRM license plus the marketing add-on. For B2B teams, this can consolidate sales and email campaign management in one platform
Postscript is an SMS marketing platform for ecommerce stores. It allows for specific, conversational text marketing.
Because Postscript does not send email, most brands would pair it with a separate email marketing tool. It is an alternative to Klaviyo’s SMS features, not a full replacement for Klaviyo.
Pricing is based on the plan tier, SMS/MMS usage, and carrier fees. The Starter plan includes $100 in credits for the first 30 days.
To choose the best email marketing tool, identify your primary business needs and your technical comfort level. Instead of looking for the tool with the most features, look for the one that improves your specific workflow without adding unnecessary complexity.
To get the most out of your email marketing platform, move beyond sending campaigns to building systems. The real value of these tools lies in the automated flows that support engagement, retention, and sales.
Start by setting up a basic welcome sequence and an abandoned cart flow. These two automations support new subscribers and customers who are already close to making a purchase.
Once your basics are running, use your platform’s data to clean your list regularly. Removing inactive subscribers can improve engagement signals and reduce monthly costs on platforms that bill based on active profiles or stored contacts.
Finally, automate your emails using AI tools to speed up copy and design, ensuring you stay consistent. Hostinger Reach builds this into every step – describe your campaign idea, and it helps create the layout, copy, and subject line for you.
For more strategies on improving your open rates and engagement, check out our guide on best email marketing practices.
All of the tutorial content on this website is subject to Hostinger’s rigorous editorial standards and values.
Simon Lim
Simon is a dynamic Content Writer who loves helping people transform their creative ideas into thriving businesses. With extensive marketing experience, he constantly strives to connect the right message with the right audience. In his spare time, Simon enjoys long runs, nurturing his chilli plants, and hiking through forests. Follow him on LinkedIn.
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