MarTech Series – Marketing Technology Insights
Kaleyra, Inc., a rapidly growing omnichannel business communications platform, announced today that the WhatsApp Business Platform is now part of its omnichannel offering in the United States. Kaleyra has been a Solution Provider for the WhatsApp Business Platform since 2019, with successful implementations across sectors ranging from fintech to retail in India and Europe. Kaleyra will now enable US-based businesses to connect with customers on WhatsApp, the world’s most popular messaging app with over 2 billion monthly active users.¹
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The United States has the third largest WhatsApp audience in the world, with over 70 million users.² Since its launch in 2018, the WhatsApp Business Platform has been helping companies create rich experiences for their customers. As a Solution Provider, Kaleyra can now offer US-business the same secure, scalable service through easy integration with existing systems like helpdesk platforms and CRMs. Access to the WhatsApp Business Platform via Kaleyra offers:
“We are excited to launch the WhatsApp Business Platform in the US via our proprietary omnichannel platform,” said Mauro Carobene, Chief Business Officer of Kaleyra. “WhatsApp is a critical communication channel for businesses of all sizes, and our platform makes it easy for them to connect with their customers on WhatsApp and deliver a personalized and engaging experience.”
The announcement comes just three months after bringing Kaleyra Video to the US, signaling Kaleyra’s rapid expansion in the region. Kaleyra currently provides SMS, MMS, RCS, and push notifications to its US-based customers, and it continues to bring additional products stateside, most of which have proven track records in EMEA and APAC. The addition of the WhatsApp Business Platform to Kaleyra’s integrated omnichannel product offering gives US enterprise brands an additional touchpoint to engage customers with personalized communications.
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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