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Cara Martinez
Email marketing has been around for decades, and for good reason. But as the competition in e-commerce increases, it is becoming tougher for brands to cut through the inbox-noise, and that’s where Shopify SMS marketing comes in. 
In this post, we will share how businesses can combine the power of these two channels to drive higher engagement and conversions from every campaign. 
Email marketing is a well-established channel for most businesses. Known for its ability to deliver in-depth content, nurture leads, and maintain 1-on-1 customer relationships, emails have helped brands leverage storytelling for promotions to keep their customers engaged. In fact, despite the various digital touchpoints consumers have with brands today, email continues to deliver an ROI of $36-$40 for every dollar spent. When strategized well, most marketers report an average email open rate of 46-50%. 
SMS marketing, on the other hand, offers an immediate and personal touch to the communication between brands and consumers. Owing to the nature of delivery on mobile devices, text messages have a 98% open rate and an average of 47% click-through rate for most businesses. This has quickly made SMS marketing a go-to strategy for e-commerce businesses to promote products, deals, and discounts. 
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Each of the channels has its forte. But here’s why we recommend using the two in tandem: 
With different nuances to each channel, it’s important to approach this integration strategically. Here are some best practices we recommend to Shopify stores: 
Here’s an example of how the two channels can be used together: 
When the competition for consumer attention is increasing – especially during the sales season, it’s the brands that can stay on top of their audience’s minds that win. The integration of SMS and email marketing can help Shopify stores achieve that presence, driving higher engagement on their campaigns – all without overwhelming consumers with over-communication on one channel. 
If you haven’t already, it’s time to integrate your Shopify SMS and email marketing campaigns. 
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