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09/28/2023
Key activities and accountabilities in details:
COORDINATION ON ENSURING COHERENT CUSTOMER JOURNEY ACROSS TOUCH POINTS
Accountable for setting the Homepage Guidelines strategy: build effective rotation plan, product push / asset creative selection and linking strategy Build the seasonal product push plan timeline at a monthly level by collection including special projects Accountable for the elaboration of a strategic and efficient navigation considering the local declination. Partner with Global Merchandising and SEO team to maximize optimization Accountable for the development of the Global DEM, SMS/MMS merchandising masterplan in conjunction with the commercial and communication planning with an holistic point of view. Main activities will be:
– definition of the key product messages of the season that are needed to secure Newness and C.over business across all categories in line with product drops
– request key assets suites if needed to secure key product themes and regional nuances are covered
– by collaborating with CE team development of the eCard library for both Men and Women defining key tactical eMerchandising strategies of cross/up/down selling
– definition of the linking strategies for a coherent yet optimized journey
– development of the Masterplan to guide Regions designing their regional approach securing coherence with global calendars, Homepage rotation, Key commercial/project launches and global commercial plan
– work closely with regions to collect needs and coordinate the regional planning ensuring correct client targeting is safely provided
Planning and execution of the Merchandising launch plan for Beauty:
Ensure high efficiency (business and brand equity) and timely planning (at corporate and regional levels) of ad hoc cross category pages. Main focus will be: cross category projects and special capsules Weekly TB with regional teams: point person from corporate eMerchandising to regions and vice versa GG Tag walk project management
Profile
The Corporate eMerchandiser has strong knowledge of product merchandising principles, understands e-commerce rules and business, has interest in the digital landscape with a knowledge in the Fashion Luxury world.
Creative and passionate with a determined, can-do attitude and entrepreneurial spirit.
Data driven mind set
Qualifications:
Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
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