MyChesCo
Chester County News and Community Website
PHILADELPHIA, PA — GR8 People has unveiled new SMS and MMS capabilities designed to transform how companies engage with talent. By integrating multimedia messaging into their recruitment marketing strategies, GR8 People aims to enhance personalization and improve candidate experiences across the U.S. and Canada.
The addition of MMS allows recruiting teams to go beyond traditional text messages, offering richer content such as company visuals, employee stories, and dynamic media like gifs and emojis. This development is set to boost engagement rates by providing job seekers with compelling and memorable communications.
Chase Hall, Director of Product Management at GR8 People, highlighted the significance of these features, stating, “Today’s recruiting organizations face the ongoing challenge of managing talent engagement across various channels—email, text, and social. Our new SMS and MMS capabilities streamline communications throughout the entire talent journey. With the freedom to choose from text, email, and phone, recruiters can select the ideal channel for every interaction.”
The new capabilities are part of GR8 People’s market-leading Talent CRM Platform, which focuses on creating personalized and impactful experiences. The platform’s intuitive interface and template builder make it easy for recruitment teams to launch effective campaigns, while robust reporting tools offer insights to optimize messaging for maximum impact.
By integrating AI and automation, GR8 People ensures that recruitment campaigns resonate with brand messaging and captivate audiences in real-time. This holistic approach guarantees a seamless communication history, providing recruiting teams with a unified view of candidate interactions.
With high open rates for text messages, the introduction of SMS and MMS features promises to drive greater visibility and engagement, ensuring that vital information reaches job seekers effectively. As GR8 People continues to innovate, these enhancements position them at the forefront of recruitment technology, redefining how companies connect with talent in an increasingly digital world.
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