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Email and SMS marketing platform Omnisend has formed a partnership with
As part of this arrangement, Omnisend’s email and SMS metrics will be directly integrated into Triple Whale.
Brands can monitor how their campaigns and automated flows perform, along with their ads, website and revenue data — from one dashboard, the company says in an announcement.
The goal is to provide a unified view of performance to allocate budgets and scale that works, Omnisend adds.
“The integration eliminates the need to pull data from multiple tools, making it easy for brands to understand how their messages fit into their broader marketing strategy,” says Rytis Lauris, CEO of Omnisend, in a statement.
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According to Omnisend, the partnership allows brands to:
The integration gives ecommerce teams “a unified view of how their email and SMS campaigns drive growth across the entire customer journey,” says AJ Orbach, co-founder and CEO of Triple Whale. “Together, we’re empowering operators to make better full-funnel decisions faster and more confidently.”
The Omnisend + Triple Whale integration is available now to mutual customers.
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
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