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Australia’s communications regulator opened registrations for a new scheme governing the brand names – such as “myGov” and “CBA” – that appear in SMS messages instead of phone numbers, but did so without requiring identity checks, an approach that remains in place today.
The gap in identity checks undermines the new SMS Sender ID Register, which began accepting registrations less than three weeks ago and currently allows businesses to claim trusted sender names without the regulator verifying who they are, ahead of its nationwide rollout in the middle of next year.
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