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Boostly, a leading provider of SMS marketing automation for the restaurant industry, has secured $22 million in Series A funding, led by PeakSpan Capital. Major investors including Y Combinator, Trestle Partners, and Singularity Capital also contributed to the funding round. This significant investment follows the company’s $5.6 million seed funding just six months ago, reflecting its continued growth in the market.
With more than 1,200 restaurant locations in the United States and Canada already using its platform, Boostly aims to enhance its market presence by expanding product offerings and acquiring new customers. The company’s mission centers on helping restaurants turn their customer data into actionable revenue through effective, automated SMS campaigns.
Responding to Industry Changes with a Digital Solution
The restaurant industry has undergone considerable change, with growing reliance on digital ordering, online marketing, and delivery services. Many restaurants, however, are unable to fully utilize the vast amounts of customer data they collect due to a lack of proper tools. Boostly addresses this gap by offering a comprehensive SMS marketing system designed to maximize engagement and improve customer retention.
Through behavioral-based automation and gamified messaging, Boostly claims to generate engagement rates up to ten times higher than conventional text marketing systems. Its patent-pending technology also speeds up SMS subscriber opt-ins by five times, allowing restaurants to quickly build loyalty-driven customer bases. Shane Murphy, the company’s co-founder and CEO, emphasized that restaurant owners require marketing solutions that are easy to implement and deliver measurable returns.
Funding Focused on Innovation and Growth
The recent funding will be utilized to enhance Boostly’s platform by integrating advanced automation features and data-driven insights. These developments are expected to enable restaurants to tailor their marketing strategies more effectively, thereby increasing revenue and customer retention. Additionally, the company plans to scale its sales and marketing teams to reach a broader audience and expand into new markets.
The funding will also support key hires, allowing Boostly to further refine its tools and make its platform accessible to restaurants of all sizes. The company’s ultimate goal is to provide restaurant owners with a reliable, intuitive system for managing customer relationships and optimizing marketing efforts.
Built on a Foundation of Industry Expertise
Boostly was founded in 2017 by Shane and Mikey Murphy, entrepreneurs with deep experience in restaurant technology. Their previous ventures included launching and selling an online ordering company and managing a restaurant operations software firm. Their combined expertise has been instrumental in developing Boostly’s platform, which allows restaurant owners to transform first-party data into targeted marketing campaigns.
Key features of the platform include automated SMS campaigns based on customer behavior, real-time feedback tracking to improve service, and tools for measuring revenue attribution from marketing efforts.
Investors Recognize the Importance of Data
Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital, noted the growing importance of first-party data amid tightening privacy regulations. “Most restaurants sit on a goldmine of customer data but lack the tools to harness it effectively. Boostly provides a fully compliant, automated solution to transform this data into revenue-driving engagement,” he said.
With the latest investment, Boostly’s total funding now stands at $27.6 million. The company’s ability to innovate and scale has gained the confidence of top investors, including Y Combinator and Trestle Partners, both known for backing successful tech startups.
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