MarTech Series – Marketing Technology Insights
Bloomreach, the world’s #1 Commerce Experience Cloud, today announced expansive updates to its Bloomreach Engagement SMS marketing capabilities. Through its ten new features, Bloomreach Engagement is making it even easier for marketers to integrate this cost-effective, high ROI channel into their omnichannel strategies. From AI content generation to optimal send time prediction, marketers will have access to all of the tools they need to reach their most engaged subscribers with powerful, personalized SMS campaigns.
As marketers seek new ways to grow their audience and build deeper relationships with existing customers, SMS has become an essential part of omnichannel strategies. With an average click through rate (CTR) of 19%, it’s not only an effective channel for engaging customers — it also drives high return on investment. Bloomreach Engagement’s new SMS features ensure marketing teams can take advantage of this high value channel, maximizing its impact while driving efficiency.
Among its newest SMS features is one of the industry’s first AI models for predicting optimal send time. Marketers can use AI to personalize message send times down to the individual, rather than determining an aggregate send time for an entire audience. Another new feature offers AI content generation, allowing users to quickly generate content ideas or fine tune messaging. Bloomreach has also launched a critical compliance feature for SMS programs. The TCPA List Validation feature automatically removes reassigned or deactivated numbers from businesses’ send lists, in addition to checking for and removing numbers on state and national Do Not Call registries. This is particularly important for businesses marketing to any subscribers in the United States.
Marketing Technology News: GoDaddy Launches Generative AI Prompt Library for Small Businesses
“This extensive update to our SMS capabilities is a testament to just how important this channel is to marketers today — and how important it will remain moving forward,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “Bloomreach Engagement empowers businesses to build truly impactful omnichannel strategies, and now, they’ll have the highest confidence in the role SMS can play in those campaigns and the impact it will have on the bottom line.”
A full list of recently released Bloomreach Engagement SMS features includes:
Marketing Technology News: MarTech Interview with Mark Cattini, CEO at Acoustic
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Prev Post
Adobe Brings Major New Innovations to Video Tools
Next Post
Yeager.ai Launches yAgents, the First Platform That Allows Anyone to Build Their Own AI
TrueFort Platform Now Available for Purchase on CrowdStrike Marketplace
OneTrust Delivers Automation, Intelligence, and New Capabilities to Enable Trust by…
Leading SaaS Provider, Kim, Demonstrates Focus on Security and Privacy
People-Powered AI Hybrid Dubbing and Localization Company Ollang Expands Global…
Popular Posts
ActiveFence Continues Expansion with Spectrum Labs…
Tata Partners With NVIDIA to Build Large-Scale AI…
Sitecore Named a Leader in the 2023 Gartner Magic Quadrant…
WiMi Developed Execution Platform for AutoAIM Analytics to…
ThreatX Identified as a Sample Vendor in the 2023 Gartner…
8×8 Launches New SMS Fraud Prevention Communication API
FlashIntel Secures $10M in Seed and Angel Funding, Embarks…
TerraZero Technologies to Launch New Subscription-Based…
What Does It Take To Truly Be a MarTech Expert?

Copyright © 2023 MarTech Series. All Rights Reserved. Privacy Policy

source