Attentive Achieves 125% Growth in Australia as Personalised Mobile Marketing Increases
Mobile shopping, accounting for 62% of all purchases, is driving growth of SMS and Email marketing with over 200 brands using Attentive for tailored customer communications
SYDNEY–(BUSINESS WIRE)–Attentive, the AI-powered mobile marketing platform for leading brands, has achieved 125% revenue growth in Australia and has more than 200 brands on the platform regionally. This momentum underscores the market’s rising demand for a unified SMS and email marketing solution, and AI innovations using real-time data analytics that enable brands to create personalised experiences that improve customer retention and increase revenue.
“Australia is continuing to experience strong, steady growth in ecommerce, increasing opportunities for brands to send personalised and interactive messages that deliver truly one-to-one experiences,” said Zach Hotchkiss, Regional VP of APAC at Attentive. “Our growth in the market is a testament to the significant value that shoppers and brands are experiencing in a more targeted SMS approach. As companies look to gain a competitive edge, we’re helping marketers reimagine personalisation in the AI age by providing cutting-edge tools that will deliver the highest performance.”
Customer Testimonials
More than 87% of Australian consumers are interested or have already signed up to receive texts from brands, contributing to Attentive’s growth in the local market since entering in 2023. Hundreds of brands including July, Ghanda, Designstuff, Hey Bud, Lounge Lovers, Kat the Label, and Ultra Football, have signed on to engage their customers through two-way, personalised communications.
Multi-Product Offerings and AI Innovations
In an era where shoppers are overwhelmed with choices, the ability to stand out hinges on delivering exceptional customer experiences, on the channels consumers prefer. That is why brands in Australia can now consolidate their SMS and email into one, unified cross-channel platform with Attentive, boosting performance on owned channels. Brands can unlock seamless coordination between their triggered and campaign emails, powered by Attentive’s AI tools to create bespoke shopping journeys.
Using real-time data analytics and award-winning AI, Attentive builds a rich identity graph that gives brands deep insights, enabling timely, personalised engagement in each brand’s unique voice. Attentive AI automates personalisation for maximum performance by optimising the audience, content, timing, and destination of each message. Leveraging the largest marketing datasets in real-time, Attentive AI helps brands deliver a 1:1 tailored marketing lifecycle for each subscriber at scale, driving an average revenue lift of 124% for brands.
About Attentive
Attentive® is the AI-powered SMS and email marketing platform that delivers unparalleled messaging performance on the channels that matter most. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalised communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

Graham White
Graham@pratar.com.au
Graham White
Graham@pratar.com.au
Graham White
Graham@pratar.com.au
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