Persado today launched Essential Motivation, a generative artificial intelligence language hub for digital marketers to create emotionally engaging messages.
With Essential Motivation, Persado leverages its large language models (LLMs), which are constantly trained on marketing messages, and their subsequent performance, enabling digital marketers to generate and improve in real time with words and phrases proven to motivate consumers to convert. The Persado Motivation AI platform is trained on a specialized dataset of real interaction and transaction data from 150 million U.S. consumers that measure and refine language, emotional response, and engagement.
Persado Essential Motivation includes the following:
Essential Motivation is an extension of Persado’s AI platform, which powers the following generative AI solutions for marketing:
“Myriad content distribution plug-ins, such as CMS GenAI, DAM GenAI, and DCO GenAI, with no connection to each other, put brands at risk of exhibiting multiple AI personality disorder,” said Vipul Vyas, senior vice president of go-to-market strategy at Persado, in a statement. “Essential Motivation enables control of language across channels and plug-ins. It unifies a brand’s values and voice to meet the moment and connect with each customer on stronger relational and transactional levels. In addition to the Fortune 500 companies already benefiting from Persado, midsize e-commerce organizations can now turboboost their marketing impact, from customer acquisition to conversion to brand loyalty.”
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