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TxtCart Expands AI-Powered SMS Marketing Platform as Shopify Merchants Seek Higher ROI – markets.businessinsider.com

New York, USA, February 25th, 2026, FinanceWire
AI-driven SMS TxtCart Reports $100M+ In Merchant-Attributed Revenue While Remaining Fully Bootstrapped
TxtCart, a leading AI-powered SMS marketing platform built exclusively for Shopify merchants, today announced continued growth and product expansion as e-commerce brands increasingly prioritize conversational marketing channels that drive measurable return on investment.
Founded in 2019 by entrepreneur Kyle Bigley, TxtCart was developed to address a persistent issue in online retail: abandoned shopping carts. What began as a focused cart recovery solution has evolved into a full-scale AI-powered SMS marketing ecosystem designed to help Shopify merchants increase revenue, improve customer retention, and build stronger direct relationships through text messaging.
Since launch, merchants using TxtCart AI-powered SMS marketing have collectively generated more than $100 million in SMS-attributed revenue. The company reports average cart recovery rates ranging between 15% and 25%, significantly outperforming traditional email marketing benchmarks of 3% to 5%.

Conversational AI Drives Measurable Performance
Unlike conventional SMS platforms that rely primarily on promotional broadcast messaging, TxtCart’s system uses artificial intelligence to power real-time, two-way conversations. The AI engine is designed to answer product questions, address purchase hesitations, and guide customers through checkout, simulating a live customer service interaction at scale.
The platform integrates directly with Shopify, enabling automated cart recovery flows, SMS campaigns, subscriber collection tools, and a real-time analytics dashboard that tracks revenue attribution and ROI.
With SMS open rates averaging 98%, TxtCart positions conversational texting as one of the highest-performing channels available to Shopify merchants, generating between $50,000 and $10 million+ annually.
Independent Growth in a Competitive Market

In an industry dominated by venture-backed competitors, TxtCart has scaled entirely without outside investment. The company credits its growth to product-led development, rapid iteration cycles, and merchant referrals rather than paid acquisition strategies.
By focusing exclusively on Shopify merchants, TxtCart has built a specialized infrastructure tailored to the platform’s ecosystem. Leadership states that remaining bootstrapped has allowed the company to prioritize sustainable growth and customer outcomes over aggressive capital deployment.
Looking ahead, TxtCart plans to release TxtCart 4.5, introducing enhanced AI personalization features and expanded managed services offerings. The company has set long-term objectives of reaching $25 million in annual recurring revenue and strengthening its presence within the Shopify App Store ecosystem.
For more information, users can visit https://txtcart.ai or follow TxtCart on Instagram at https://instagram.com/txtcart.
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