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Australia’s communications regulator opened registrations for a new anti-scam scheme that is meant to require businesses to prove their identity before using trusted brand names such as “myGov” and “CBA” in text messages, but has allowed applications to go through without enforcing identity checks for almost three weeks.
The gap undermines the new SMS Sender ID Register, a flagship Albanese government anti-scam measure designed to prevent text message impersonation. The scheme began accepting registrations on November 30, allowing businesses to claim trusted sender names ahead of its nationwide rollout in the middle of next year.
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