With rising volumes of SMS messages—ranging from bank alerts and delivery updates to OTPs and bill reminders—Truecaller’s Message IDs aim to bring clarity and efficiency by organizing critical content and surfacing actionable insights. The feature respects user privacy by operating entirely on-device and does not require data to leave the phone.
Designed to be inclusive, Message IDs work for both premium and non-premium users, and support multiple languages including Hindi, Swahili, and Spanish. The system activates with just two permissions—Read SMS and Display Over Other Apps—and instantly starts flagging important information in real time.
To enhance trust, verified messages now appear with a Green Tick, marking them as originating from authenticated businesses. These Green Message IDs help users distinguish genuine updates from scams and spam.
John Joseph, Product Director, Insights at Truecaller, said, “With the integration of AI in Message IDs for both premium and non-premium users, we’re providing people with a smarter, more secure way to manage their important SMS messages. Our mission is to make communication safer and more efficient, and this innovation represents the next step in our journey.”
Beyond transactional or promotional alerts, Message IDs now cover a wide range of message categories—including contextual and informational updates that may otherwise go unnoticed. This ensures that users never miss an important notification, no matter the format or source.







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