Updated · Feb 11, 2025
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TABLE OF CONTENTS
Mobile Advertising Statistics: Today, mobile advertising is the most popular way of advertising as 7.1 billion people own a smartphone. The smartphone allows brands to know the consumer attitude and thinking toward a particular product or service and product-targeted advertising. Not only this but the rate of conversion after seeing the ad on mobile is also improved significantly.
Mobile advertising allows targeting specific audiences according to their demographics. It has a wider reach and a comparatively less costly method of modern advertisement. These mobile advertising statistics are gathered with current datasets allowing updated advertising industry knowledge.
(Reference: statista.com)
(Reference: statista.com)
(Reference: statista.com)
(Reference: statista.com)
The Highest number of users felt their mobile phones or other devices were spying on them after seeing the same ad for a discussed topic or product appear resulting in 49% residing in the United Kingdom, followed by Canada 46%, Australia 42%, and the United States 39%.
(Reference: statista.com)
In 2023, Peru was the leading digital advertising market worldwide with the fastest growing rate resulting in 20%. Argentina and Chile were other top countries with the highest growth rate resulting in 19.2% and 17% respectively.
(Reference: statista.com)
(Reference: statista.com)
(Source: drip.com)
The majority of the mobile ads appear on gaming apps contributing 25% of the total. Social apps, streaming apps, and mobile web apps contribute by 23%, and 15% each.14% of mobile ads are sent through news apps.
As stated in the Mobile Advertising Statistics, this type of advertising is cost-effective. It has a wider reach and can be presented in any creative way a human can think of. Moreover, mobile ads have easy access to the business’s product or service, thus just by clicking on it, there is a huge possibility of instance conversion. Moreover, depending on the group of audience these can be personalized. Mobile advertising is affordable for small-scale businesses also.
Thus, compared to traditional advertising, mobile ads have more flexibility in personalization and reach. Thus, In the coming years, the mobile advertising industry is expected to grow more notably.
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
Founded in 2005, Coolest-Gadgets.com is a trusted source for data-driven insights on technology, gadgets, and industry trends. We provide free, in-depth statistical data on electronics, innovation, companies, productivity, and more—helping readers make informed decisions.
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