Updated: January 22, 2025
Mobile games are a huge part of the app ecosystem, accounting for 60% of in-app purchase revenue across iOS and Google Play. They are also the most popular genre of app, with more than one third of all apps being games.
With so many developers working on apps, there are many strategies in place to retain users and keep them engaged. Some methods are taken from other app categories, such as long onboarding, while others come from the gaming world, such as free power ups and beginner lobbies.
Even with these systems in place, the vast majority of users that install a game will leave before 30 days. Even though this is the same as all app categories, games typically need a long shelf life to get a return on investment, as not many have upfront subscriptions.
This is why it’s important for mobile games to keep a user interested and coming back for more. Some of the most popular single player games continue for hundreds of hours, if not indefinitely, with several ways to keep drawing users back.
We have collected data and statistics on mobile game retention. Read on below to find out more.
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