Partner Post – SocialPeta #1 Ad Intelligence Platform
Posted: March 12, 2025

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like “hypercasual games are dead” and “user acquisition is obsolete” continue to circulate alongside the intensifying competition between gaming and non-gaming apps for user attention and brand visibility. But what does the data actually say?
SocialPeta’s latest in-depth whitepaper, The ultimate guide for running better mobile marketing campaigns, unpacks key marketing trends from 2024, analyzing the shifts that shaped the mobile gaming and non-gaming industries.
The casual game genre still leads in advertiser and creative share, but RPGs have emerged as the most competitive genre in marketing.
iOS creatives are declining in the mobile gaming sector, yet their presence is increasing in the non-gaming space.
While the global mobile game market continues its recovery, the non-gaming sector has reached record-breaking heights.
With detailed data analysis and expert insights, this report is your go-to resource for optimizing 2025 marketing strategies and identifying new growth opportunities.
Download the full report here and stay ahead of the game.
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