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With Asia-Pacific’s consumers spending 90 minutes daily on mobile websites and social media, mobile-first engagement has become integral for brands and enterprises seeking customer loyalty to stand out and deepen customer trust.
In this vein, 8×8 announced their partnership with Modica Group to deliver secure, high-quality video interactions directly from SMS, WhatsApp, and MMS—without requiring external apps or downloads. This unlocks instant face-to-face engagement across APAC’s digitally savvy, mobile-first audiences, from financial services to public sector and travel.
8×8 and Modica Group are expanding omnichannel CX capabilities across the Asia Pacific (APAC) with a new and strategic reseller partnership. The partnership kicks off with the integration of 8×8 Jitsi as a Service (JaaS) into Modica’s OMNI CPaaS platform, enabling businesses to launch secure, high-quality video sessions directly from SMS, WhatsApp, or MMS — with no downloads or app switching.
With 8×8 JaaS integrated into Modica’s OMNI platform, organizations can instantly launch one-click video chats from SMS, WhatsApp, or MMS. From financial services to airlines and the public sector, customers now have a frictionless way to engage face-to-face – no apps, no delays.
The integration is already in pilot with customers in Australia and New Zealand, including a major government agency testing video for real-time citizen support. With no installation required, it supports use cases such as remote patient assessments, insurance claims and field inspections, and technical guidance and support resolutions.
This video integration is the first of several planned joint initiatives. 8×8 and Modica will continue expanding their partnership, with future integrations and reselling expected in programmable voice, security, and over-the-top (OTT) services, further enhancing Modica’s OMNI CPaaS portfolio.
Aman Basra, Director of CPaaS Partnerships at 8×8
Modica is a trusted CPaaS provider across the Asia Pacific, and we’re excited to partner with them to bring seamless, embedded video to their customer experience toolkit. Together, we’re unlocking richer, more flexible ways for businesses to engage their customers in real time.
Stuart Wilson, CEO and founder of Modica Group
Our customers want secure, frictionless video – and with 8×8, we can now deliver it, directly within our OMNI platform. This partnership allows us to meet rising demand for mobile-first video CX, while keeping enterprise-grade security and compliance front and center.
Ray Sharma is an Industry Analyst and Editor at The Fast Mode. He has over 15 years of experience in mobile broadband technologies and solutions, conducting research and analysis on various technology segments and producing articles and write-ups on the latest developments within the sector. He is also in charge of social media engagement and industry liaisons.
Follow him on LinkedIn or Facebook. He can be reached at [email protected]
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