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SMS marketing software is a tool that allows businesses to send promotional and transactional text messages to customers.
With the help of these tools, businesses can deliver marketing content, offers, and updates directly to their mobile phone. Many SMS marketing campaigns include time-sensitive promotions and encourage immediate action thanks to high open rates.
Read on to discover the seven best SMS marketing software we’ve shortlisted for comparison, and find the right one for your business.

With a market full of excellent SMS marketing tools. tools, you need to have clear criteria to choose the one that meets your needs (and budget). We outlined the core functionalities that make a great SMS tool and selected the seven apps that check all the boxes. 
Let’s see what makes a great SMS tool and what you should expect.
Brevo’s complete marketing automation suite takes care of all your marketing needs. Its SMS marketing tool works smoothly with its other offerings like email, web, and mobile push notifications for integrated, multi-channel campaigns. 
While you can use Brevo’s SMS marketing service independently, it works hand in hand with other Brevo services for cohesive customer experiences.
Because Brevo is extremely user-friendly and requires no code for setup, you can quickly launch targeted SMS campaigns without needing any advanced technical skills. With its SMS automation capabilities, you can easily set up appointment reminders, booking confirmations, shipment updates, or any other personalized notifications within a few clicks.
Beyond its core SMS features, Brevo also offers convenient sales and multi-channel marketing tools. These include:
Brevo doesn’t offer a specific SMS plan; instead, you need to purchase SMS credits, sold in packs of 100. These credits have no expiration and can be used anytime without time constraints.
SMS costs depend on the recipient’s country and message length.
You can calculate the number of credits needed to send your SMS messages directly from your account.
Yotpo helps retail and ecommerce businesses reach and retain customers with SMS and email campaigns, subscriptions, loyalty programs, and social proof. 
Yotpo started as one of the first platforms enabling Shopify merchants to easily collect and leverage customer reviews. Today, it’s evolved into a comprehensive customer retention system. 
Merchants can opt for the full product suite or purchase individual modules as needed. For example, you can buy SMS credits only or bundle them with email, giving you flexibility over your budget and features. 
SMS price starts at $0.0072 per message, and you’re only charged for the number of messages you send. 
There is, however, a minimum spending requirement, but as you send more messages, you get better rates.
Yotpo’s pricing does seem to be on the higher side, especially if you’re integrating advanced features like reviews and loyalty programs.
Omnisend is an easy-to-use automated marketing platform, perfect for small to mid-size ecommerce businesses. 
It offers a collection of omnichannel engagement tools covering SMS, emails, and push notifications.  Similar to Yotpo, the platform supports email and SMS automation for collecting reviews from Shopify buyers. 
Omnisend offers scalable pricing with basic SMS rates starting at $0.015 per message for up to 160 characters. Costs increase for longer messages; for example, messages up to 640 characters cost $0.06 each.
Pricing plans also vary. The Free Plan includes a $1 SMS credit, which allows you to send 60 SMS. 
The Standard plan, at $16 per month, also allows up to 60 SMS, while the Pro plan, at $59 per month, allows for 3,933 SMS.
You can also buy additional credits to send more SMS based on rates in the recipient’s country.
Related: Discover the top Omnisend alternatives
Klaviyo is an all-in-one marketing suite with a focus on SMS and email campaign management. Designed specifically for ecommerce businesses, it integrates seamlessly with major ecommerce platforms, point of sale (POS) systems, and shipping and logistics management software.
Merchants love the deep integration and data insights it offers, though it comes at a higher price point.
On the Free plan, you get up to 250 active profiles and 150 SMS credits (plus carrier fees). For combined email and SMS, pricing begins at $35 per month for 1,250 text messages. Keep in mind that the number of credits per SMS varies by country.
Related: Discover the best Klaviyo alternatives for small businesses
Sender is a simple and affordable email and SMS platform for ecommerce business owners and bloggers. Its easy interface requires no technical skills and allows you to quickly build and launch marketing campaigns. Users also praise its strong automation and customer support. 
Sender offers a generous free plan that includes powerful automation capabilities. However, compared to other tools on this list, it lacks the depth of features but does provide basic ecommerce integrations.
SMS campaigns aren’t included in Sender’s free plan. Paid plans start at $10/month, but SMS automation is only supported at $20/month.
Related: Discover the best Sender alternatives for email marketing
ActiveCampaign provides advanced marketing automation solutions for businesses with extensive marketing needs. Even with its wide set of features, the platform remains user-friendly. You don’t need extensive technical expertise to run advanced campaigns.
For businesses that only need a basic SMS marketing platform, ActiveCampaign may feel a bit complex and pricey. But if you want the whole package including the marketing CRM system and robust automation workflows, it might be a great option. 
ActiveCampaign’s SMS marketing is available through a paid add-on that fits Plus, Pro, and Enterprise plans.
Related: Discover the best ActiveCampaign alternatives
Twillio is a cloud communications platform that provides APIs for voice, messaging, and video and integrates easily with web and mobile apps. 
Originally a developer-focused tool, Twilio now includes no-code solutions that simplify sending bulk and personalized SMS for non-coders.
Keep in mind that its setup still demands more work because it mainly functions as a backend service. But if you’re willing to look past that, it’s really cost-effective for its automation and customization capabilities.
Twilio’s SMS marketing pricing is usage-based, so you only pay for what you use without needing a subscription. 
SMS prices start at $0.0079 per message and go down as your volume increases. 
Businesses use SMS marketing software to send SMS directly to customers. Usually, this involves sending promotional, transactional, or informational messages directly to customers' mobile phones. 
 
SMS marketing software tools are sometimes available as standalone services but are more commonly integrated within broader marketing platforms.
Brevo CRM is excellent for SMS integration because of its advanced segmentation for targeted messaging, no-code setup for easy multi-step campaign creation, and automation workflows triggered by customer actions.
Yes, it does. With 86% of consumers confirming they made 2+ purchases via SMS in the last year, SMS remains a powerful marketing channel.

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