WhatsApp has been hard at work lately adding features and applying design tweaks in order to set itself apart from competing products and become more relevant in the U.S. market, where SMS/MMS/RCS and iMessage are king. The latest of these attempts being its apparent attempt to make its iOS and Android apps look more alike than ever.
In addition to the new bottom navigation bar, WhatsApp has also been rolling out Material Design tweaks such as redesigned switches and floating action buttons with rounded menus. It is unclear when these changes will be rolled out to everyone, as they are currently available in beta and to a limited amount of users, but they are all part of WhatsApp’s efforts to improve the app’s user experience.
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